Marketing Lead

Pala De 7; Jeddah; On-site; SAR 60,000 - 80,000; Full time

Job summary

A leading sports marketing firm in Jeddah seeks a Marketing Lead to spearhead marketing strategies aimed at brand growth and customer acquisition. Ideal candidates should have 3–6 years of relevant experience with strengths in app marketing and a passion for sports, particularly padel. This role offers an exciting opportunity to drive customer engagement through innovative campaigns.

Qualifications

• 3–6 years of experience in marketing operations or campaign execution.
• Proven background in app marketing and growth, including user acquisition, activation, retention strategies.
• Experience in sports, preferably padel, is a strong plus.

Responsibilities

• Lead the development and implementation of marketing strategies aligned with business goals.
• Develop and execute app marketing initiatives focusing on customer acquisition and retention.
• Plan, execute, and optimize multi-channel marketing campaigns.

Skills

App marketing

User acquisition

Retention strategies

Communication skills

Leadership

Education

Bachelor's degree in marketing or Business Administration

Tools

Digital marketing tools

Analytics platforms

Job description

HRBP | CIPD | People&Culture | Payroll | Operations | OD | HR Manager | Employee Relations | Performance Management Talent Management | Polices |…

Job Summary:

The Marketing Lead is responsible for leading the development and execution of marketing strategies to grow the brand, increase engagement, and drive customer acquisition. The role ensures seamless end-to-end execution across campaigns, events, and digital initiatives. The ideal candidate must have a strong background in app marketing and growth (user acquisition, activation, retention, lifecycle marketing), with hands-on experience in campaigns focused on customer conversion and product scalability. Experience in the sports industry, preferably padel or racket sports, is highly desirable, particularly in supporting on-ground activities, community growth, and customer engagement.

Primary Responsibilities

• Lead the development and implementation of marketing strategies aligned with business goals and growth targets.
• Develop and execute app marketing initiatives, focusing on customer acquisition, retention, and lifecycle marketing.
• 2. Brand Identity & Consistency: Ensure all marketing assets maintain consistent messaging and visual branding.
• 3. Campaign Planning & Execution: Plan, execute, and optimize multi-channel marketing campaigns across digital, social, print, and event platforms.
• Optimize app performance through A/B testing, funnel analysis, and continuous enhancement of the customer journey.

Secondary Responsibilities

• 1. Stakeholder & Sponsor Relationship Management: Build and maintain strong relationships with internal and external stakeholders.
• 2. Cross-Functional Coordination & Performance Monitoring: Coordinate with internal teams and ensure timely execution of campaign deliverables.
• 3. Event & Activation Support: Support on-ground sports events, app awareness campaigns, and customer engagement.

Qualifications

• Bachelor's degree in marketing, Business Administration, or related field.
• 3–6 years of experience in marketing operations or campaign execution.
• Proven background in app marketing and growth, including user acquisition, activation, retention strategies, and scaling product adoption.
• Experience in sports, preferably padel, is a strong plus (community activation, partnerships, events).
• Strong leadership and communication skills.
• Proficiency in digital marketing tools and analytics platforms.
• Ability to work under tight deadlines with attention to detail.