Marketing Head - Retail Fashion

Jobskey; Riyadh; On-site; SAR 262,000 - 338,000; Full time

Job summary

A leading recruitment agency in Riyadh is seeking an experienced Marketing Head for their Retail Fashion division. This role involves executing comprehensive marketing strategies, leading a dynamic team, and driving brand visibility in the competitive retail fashion market. The ideal candidate should possess senior marketing experience, strong leadership, and analytical skills, along with a passion for fashion and digital marketing proficiency.

Qualifications

• Proven experience in a senior marketing role within the retail fashion industry.
• Strong leadership skills with the ability to inspire a diverse team.
• Excellent analytical abilities with a data-driven approach to decision-making.
• Outstanding communication skills, both verbal and written.
• Experience in managing budgets for maximum impact.
• Proficient in digital marketing tools including SEO and social media.
• Strong project management skills to handle multiple projects.

Responsibilities

• Develop and execute marketing strategies tailored to the retail fashion sector.
• Lead and manage the marketing team, ensuring high performance.
• Conduct thorough market research to identify trends and competitive landscape.
• Collaborate with teams to create impactful marketing campaigns.
• Analyze effectiveness of marketing initiatives and adjust strategies based on metrics.
• Manage marketing budget to maximize ROI.
• Establish relationships with key stakeholders to enhance brand visibility.
• Develop engaging content for marketing channels.
• Monitor industry trends and competitor activities.
• Lead brand positioning efforts.

Job description

We are seeking an experienced and dynamic Marketing Head for our Retail Fashion division at a leading recruitment agency specializing in Human Resources Outsourcing. This pivotal role requires a strategic thinker who can lead and drive marketing initiatives that resonate with our target audience in the retail fashion sector. The ideal candidate will possess a blend of creativity and analytical skills, allowing them to develop and implement effective marketing strategies that enhance brand awareness and drive customer engagement. You will be responsible for overseeing the marketing team, collaborating with cross‑functional departments, and ensuring that our marketing efforts align with our business objectives. The Marketing Head will also be tasked with analyzing market trends, identifying opportunities for growth, and establishing partnerships that will elevate our brand in the highly competitive retail fashion market.

Responsibilities

1. Develop and execute comprehensive marketing strategies tailored to the retail fashion sector to drive brand awareness and customer acquisition.
2. Lead and manage the marketing team, providing guidance and support to ensure high levels of performance and creativity.
3. Conduct thorough market research to identify trends, customer preferences, and competitive landscape in the retail fashion industry.
4. Collaborate with product development and sales teams to create impactful marketing campaigns that effectively communicate product value propositions.
5. Analyze the effectiveness of marketing initiatives and adjust strategies based on performance metrics and customer feedback.
6. Manage the marketing budget, ensuring optimal allocation of resources to maximize ROI on marketing activities.
7. Establish and nurture relationships with key stakeholders, including influencers, media, and strategic partners to enhance brand visibility.
8. Oversee the development of engaging content for various marketing channels, including social media, email, and website.
9. Monitor and report on industry trends and competitor activities to inform strategic planning.
10. Lead brand positioning efforts to ensure a consistent and compelling brand message across all platforms.

Preferred Candidate

1. Proven experience in a senior marketing role within the retail fashion industry, demonstrating a successful track record of driving marketing initiatives.
2. Strong leadership skills with the ability to inspire and motivate a diverse team.
3. Excellent analytical abilities, with a data‑driven approach to decision‑making and strategy development.
4. Creative thinker with a passion for fashion and an understanding of current trends in the industry.
5. Outstanding communication skills, both verbal and written, with the ability to convey complex ideas clearly.
6. Experience in managing budgets and optimizing marketing expenditures for maximum impact.
7. Ability to work collaboratively across departments and influence stakeholders at all levels.
8. Proficient in digital marketing tools and technologies, including SEO, SEM, and social media platforms.
9. Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
10. A proactive approach to problem‑solving and a willingness to adapt to changing market conditions.

Skills

• Strategic Planning: The ability to develop long-term marketing strategies that align with business goals, focusing on brand positioning and market penetration.
• Digital Marketing: Proficiency in online marketing techniques, including SEO, PPC, and social media marketing, to drive traffic and engagement.
• Market Research: Skills in conducting thorough market analysis to identify trends, customer needs, and competitive positioning.
• Content Creation: Expertise in developing engaging content across various platforms, ensuring it resonates with target audiences and enhances brand messaging.
• Leadership: Proven ability to lead and inspire a marketing team, fostering a collaborative and innovative work environment.