Marketing Director

Virtucruit; Riyadh; On-site; SAR 200,000 - 300,000; Full time

Job summary

A leading automotive firm in Riyadh is seeking a Marketing Director to build its brand identity and lead innovative campaigns in Saudi Arabia's mobility sector. The ideal candidate will have over 12 years of marketing leadership experience, particularly within the GCC, able to establish brand voice, manage campaigns, and lead a marketing team effectively.

Qualifications

• 12+ years of marketing leadership with strong GCC market experience.
• Demonstrated expertise in launching and scaling brands.
• Experience in automotive, mobility, or digital consumer platforms preferred.

Responsibilities

• Establish and manage the platform's brand voice, visual identity, and positioning.
• Lead integrated digital, traditional, and influencer marketing campaigns.
• Build loyalty and engagement strategies across the customer lifecycle.
• Manage PR, sponsorships, and media relations.
• Use analytics and customer insights to shape marketing strategies.
• Build and lead a high-performing marketing team.

Skills

Automotive

SEO

Customer Engagement

Customer Experience

Public Relations

Analytics

Digital Marketing Strategy

Marketing Leadership

Campaigns

Team Leadership

Job description

VirtuCruit is partnering with a leading Saudi group to launch an innovative automotive platform headquartered in Riyadh. We are hiring a Marketing Director to build the brand identity and position the platform as a leader in Saudi Arabias evolving mobility sector.

Role Overview

The Marketing Director will be responsible for brand creation, go-to-market strategy, and omnichannel campaigns. This role requires expertise in consumer engagement, digital-first marketing, and large-scale campaign execution.

Key Responsibilities

• Brand Development: Establish and manage the platforms brand voice, visual identity, and positioning.
• Integrated Marketing: Lead digital, traditional, and influencer marketing campaigns to maximize reach.
• Customer Engagement: Build loyalty and engagement strategies across the customer lifecycle.
• Public Relations: Manage PR, sponsorships, and media relations to position the platform as an industry leader.
• Market Insights: Use analytics and customer insights to shape marketing strategies.
• Team Leadership: Build and lead a high-performing marketing team.

Qualifications & Experience

• 12+ years of marketing leadership, with strong GCC market experience.
• Demonstrated expertise in launching and scaling brands.
• Experience in automotive, mobility, or digital consumer platforms preferred.

What This Role Offers

The chance to establish a brand that will redefine the automotive customer experience in Saudi Arabia.

Required Skills:

• Automotive
• SEO
• Customer Engagement
• Hiring
• Customer Experience
• Public Relations
• Campaigns
• Analytics
• Team Leadership
• Digital Marketing Strategy
• Marketing Leadership