Marketing & Communications Manager - Kings League MENA

Kings League; Riyadh; On-site; SAR 250,000 - 400,000; Full time

Job summary

Kings League is seeking a Marketing & Communications Manager – MENA to drive the brand across the region. You will lead regional marketing, communications, and fan engagement, collaborating with the global team to adapt campaigns to local cultures and channels.

The role requires extensive experience in marketing and communications within sports, entertainment, media, or gaming, and fluency in English and Arabic.

Qualifications

• 8+ years in marketing and communications.
• Experience in sports, entertainment, media, or gaming.
• Fluency in English and Arabic.
• Bachelor's degree in Marketing, Communications, or related field.

Responsibilities

• Develop and execute the regional marketing strategy across MENA.
• Adapt global campaigns to local markets and cultural nuances.
• Coordinate multi-channel marketing campaigns across digital and live activations.
• Manage campaign budgets, timelines, and external agencies; track performance.

Skills

Marketing strategy

Brand management

Stakeholder management

Project management

Digital marketing

Social media

Influencer marketing

Bilingual English & Arabic

Education

Bachelor's degree in Marketing/Communications/Business

Job description

About the Kings League

Kings League has become a global phenomenon that has revolutionized and elevated sport and entertainment to a new dimension. A new 7-a-side football league with teams chaired by the world's best streamers and content creators, with revolutionary rules aimed at uniting the best of football and e-sports.

About the Role

As Marketing & Communications Manager – MENA, you will drive the growth of the Kings League brand across the region. Working closely with the global team, you will execute regional marketing, communications, and fan engagement initiatives that increase brand awareness, grow the community, and support the successful development of the league.

Key Responsibilities

• Marketing & Brand
  • Develop and execute the regional marketing strategy across MENA.
  • Adapt global campaigns to local markets and cultural nuances.
  • Identify sports, entertainment, and cultural opportunities to maximize brand visibility.
  • Coordinate multi-channel marketing campaigns across digital and live activations.
• Communications & PR
  • Execute the regional PR and communications strategy.
  • Build relationships with media, creators, influencers, and key stakeholders.
  • Support media outreach, corporate communications, and reputation management.
  • Assist with crisis communications when required.
• Fan Engagement & Campaigns
  • Develop initiatives that grow and engage the Kings League community.
  • Coordinate local activations with creators, ambassadors, clubs, and partners.
  • Support the promotion of competitions, events, and key launches.
• Project Management
  • Manage campaign budgets, timelines, and external agencies.
  • Coordinate cross-functional teams to ensure seamless execution.
  • Track campaign performance and optimize based on data and insights.

Qualifications

• 8 years of experience in marketing, communications.
• Experience in sports, entertainment, media, gaming.
• Strong understanding of digital marketing, social media, content, and influencer marketing.
• Experience working across MENA markets is a strong advantage.
• Excellent project management and stakeholder management skills.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Fluency in English and Arabic is required.