Marketing & Communications Manager

confidential; Eastern Province; On-site; SAR 200,000 - 300,000; Full time

Job summary

A leading marketing organization in Saudi Arabia's Eastern Province is seeking a Marketing Manager to oversee team operations, develop marketing strategies, and enhance digital presence. The ideal candidate will have at least 7 years of B2B marketing experience, strong leadership skills, and fluency in English and Arabic, with a preference for a Master's degree. This position offers the opportunity to shape marketing initiatives in the energy sector.

Qualifications

• Minimum 7 years of experience in B2B industrial or manufacturing marketing.
• At least 3 years in a leadership role.
• Strong knowledge of the energy sector is a plus.

Responsibilities

• Supervise and guide a team handling digital marketing and events.
• Develop and implement the annual marketing plan.
• Oversee the company's digital presence.
• Prepare plans and budgets for industry exhibitions.
• Manage PR initiatives and media engagement.
• Monitor market trends and competitor activities.

Skills

B2B industrial marketing

Leadership

Digital marketing tools

Communication in English

Communication in Arabic

Education

Bachelor’s degree in relevant field

Master’s degree (preferred)

Job description

Team Leadership & Management

• Supervise and guide a team handling digital marketing, events, pre-qualification, and market research.
• Assign tasks, monitor performance, and ensure coordination across the team’s responsibilities.
• Provide training, performance feedback, and development plans for team members.

Marketing Strategy & Execution

• Develop and implement the annual marketing plan aligned with business and sales objectives.
• Lead integrated marketing campaigns across multiple channels (digital, exhibitions, PR, etc.).
• Maintain consistency in brand messaging and visual identity across all platforms and deliverables.

Digital Marketing & Corporate Communications

• Oversee the company's digital presence including the website, LinkedIn, Twitter, and email campaigns.
• Approve and supervise the creation of corporate greetings, marketing campaigns, and branded content.
• Coordinate the production and distribution of marketing collateral, brochures, presentations, and technical content.

Trade Shows & Events

• Prepare plans and budgets for industry exhibitions and events.
• Ensure EIC is properly represented through booth design, promotional items, and pre/post-event activities.
• Review and assess event ROI and ensure qualified leads are passed to sales.

Sales Enablement & Pre-Qualification

• Ensure timely delivery of pre-qualification documents and approvals with key clients (e.g., SEC, Aramco, EPCs).
• Support the sales team with value propositions, customer case studies, and competitive analysis.

Public Relations & Media Engagement

• Manage PR initiatives including press releases, media coverage, and reputation management.
• Develop relationships with media outlets and industry publications to raise the company’s profile.
• Identify speaking and sponsorship opportunities to position EIC as an industry leader.

Market Intelligence & Competitive Analysis

• Monitor market trends, customer demand, and competitor activities.
• Deliver periodic market reports to support strategic planning, sales development, and geographic expansion.

Skills

• Bachelor’s degree in Electrical Engineering, Marketing & Communications, Business Administration, or a related field (Master’s preferred).
• Minimum of 7 years of experience in B2B industrial or manufacturing marketing, with at least 3 years in a leadership role.
• Strong knowledge of the energy, electrical equipment, or power distribution sector is a plus.
• Excellent written and verbal communication skills in English and Arabic.
• Competent in digital marketing tools.
• Strong organizational, leadership, and cross-functional coordination skills.