Marketing & Branding Manager (Franchise Restaurant)

Tarq; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading franchise restaurant brand in Saudi Arabia is seeking a Marketing & Branding Manager. The ideal candidate will enhance brand visibility and engagement through innovative marketing strategies, social media campaigns, and influencer partnerships. Applicants must have at least 4 years of experience in the F&B or hospitality industries and a strong understanding of Saudi culture. Bilingual (Arabic and English) communication skills are essential. This full-time role requires creativity, strategic thinking, and leadership abilities.

Qualifications

• Minimum 4 years of experience in marketing, branding, or digital communication roles.
• Demonstrated success in social media marketing and brand activation campaigns.
• Excellent communication skills in Arabic and English.

Responsibilities

• Develop and execute integrated marketing strategies.
• Lead branding and rebranding initiatives.
• Manage social media and digital marketing campaigns.

Skills

Social media marketing

Influencer collaborations

Brand strategy

Market research

Project management

Education

Bachelor’s degree in Marketing, Business Administration, or Communications

Job description

Job Title: Marketing & Branding Manager (Franchise Restaurant)

Location: Saudi Arabia (Only Residents to Apply)

Job Type: Full-Time

About the Role

We are seeking a dynamic and creative Marketing & Branding Manager to lead our marketing, branding, and digital communication efforts for a fast-growing franchise restaurant brand. The ideal candidate will bring strong expertise in social media marketing, influencer collaborations, and brand strategy, with proven success in the food & beverage sector and a deep understanding of Saudi culture and consumer trends.

Key Responsibilities

• Develop and execute integrated marketing strategies that enhance brand visibility, customer engagement, and revenue growth.
• Lead branding and rebranding initiatives to maintain a strong, consistent, and culturally relevant brand image.
• Plan, manage, and analyze social media and digital marketing campaigns across platforms such as Instagram, TikTok, Snapchat, and X.
• Identify, negotiate, and manage partnerships with influencers and content creators to amplify brand awareness.
• Oversee the creation of high-quality marketing content — photos, videos, and copy — aligned with brand identity.
• Conduct market research, competitor benchmarking, and customer insight analysis to inform marketing decisions.
• Collaborate closely with operations, franchise partners, and creative teams to align marketing strategies with business goals.
• Manage and monitor marketing budgets, campaign performance, and ROI metrics.
• Drive customer loyalty initiatives and local engagement programs tailored to the Saudi market.
• Ensure all marketing activities comply with franchise brand standards and local market regulations.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 4 years of proven experience in marketing, branding, or digital communication roles — preferably within the F&B, hospitality, or franchise industries.
• Demonstrated success in social media marketing, influencer collaboration, and brand activation campaigns.
• Strong knowledge of Saudi Arabian culture, audience behavior, and current market trends.
• Hands‑on experience with branding, rebranding, and digital content creation.
• Excellent communication and presentation skills in both Arabic and English.
• Strategic thinker with creative flair, strong leadership, and project management skills.

Preferred

• Previous experience in F&B franchise marketing within Saudi Arabia.
• Existing network of local influencers, agencies, and marketing partners.