Marketing & Branding Manager (Franchise Restaurant)

New Format Org; Riyadh; On-site; SAR 60,000 - 100,000; Full time

Job summary

A fast-growing franchise restaurant brand in Riyadh is seeking a dynamic Marketing & Branding Manager. You will lead marketing and branding efforts focusing on social media and influencer collaborations. Ideal candidates must have at least 4 years of experience and a strong understanding of Saudi consumer trends. This role requires a bachelor's degree and proficiency in Arabic and English. Candidates must be residents of Saudi Arabia.

Qualifications

• Minimum 4 years of proven experience in marketing, branding, or digital communication roles.
• Demonstrated success in social media marketing, influencer collaboration, and brand activation.
• Strong knowledge of Saudi Arabian culture, audience behavior, and current market trends.

Responsibilities

• Develop and execute integrated marketing strategies to enhance brand visibility.
• Lead branding and rebranding initiatives for a culturally relevant brand image.
• Plan and manage social media and digital marketing campaigns.

Skills

Social media marketing

Influencer collaborations

Brand strategy

Market research

Customer engagement

Education

Bachelor’s degree in Marketing, Business Administration, Communications

Job description

Job Title

Marketing & Branding Manager (Franchise Restaurant)

Location

Saudi Arabia (Only Residents to Apply)

Job Type

Full-Time

About the Role

We are seeking a dynamic and creative Marketing & Branding Manager to lead our marketing, branding, and digital communication efforts for a fast-growing franchise restaurant brand. The ideal candidate will bring strong expertise in social media marketing, influencer collaborations, and brand strategy, with proven success in the food & beverage sector and a deep understanding of Saudi culture and consumer trends.

Key Responsibilities

• Develop and execute integrated marketing strategies that enhance brand visibility, customer engagement, and revenue growth.
• Lead branding and rebranding initiatives to maintain a strong, consistent, and culturally relevant brand image.
• Plan, manage, and analyze social media and digital marketing campaigns across platforms such as Instagram, TikTok, Snapchat, and X.
• Identify, negotiate, and manage partnerships with influencers and content creators to amplify brand awareness.
• Oversee the creation of high-quality marketing content — photos, videos, and copy — aligned with brand identity.
• Conduct market research, competitor benchmarking, and customer insight analysis to inform marketing decisions.
• Collaborate closely with operations, franchise partners, and creative teams to align marketing strategies with business goals.
• Manage and monitor marketing budgets, campaign performance, and ROI metrics.
• Drive customer loyalty initiatives and local engagement programs tailored to the Saudi market.
• Ensure all marketing activities comply with franchise brand standards and local market regulations.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 4 years of proven experience in marketing, branding, or digital communication roles — preferably within the F&B, hospitality, or franchise industries.
• Demonstrated success in social media marketing, influencer collaboration, and brand activation campaigns.
• Strong knowledge of Saudi Arabian culture, audience behavior, and current market trends.
• Hands-on experience with branding, rebranding, and digital content creation.
• Excellent communication and presentation skills in both Arabic and English.
• Strategic thinker with creative flair, strong leadership, and project management skills.

Preferred

• Previous experience in F&B franchise marketing within Saudi Arabia.
• Existing network of local influencers, agencies, and marketing partners.

Note

Only candidates currently residing in Saudi Arabia will be considered.