Lead Specialist, Brand II

Ma’aden; Riyadh; On-site; SAR 120,000 - 160,000; Full time

Job summary

A leading mining company in Riyadh seeks a Lead Specialist, Brand to manage and strengthen its corporate brand identity. The role involves project management of brand initiatives, ensuring alignment with business objectives, and maintaining brand consistency. The ideal candidate has a degree in marketing and 5-7 years of experience in brand management, with strong project management and stakeholder collaboration skills. This position offers competitive remuneration and is based in Riyadh.

Qualifications

• 5–7 years of experience in brand management or corporate communications.
• Proven ability to plan and deliver complex brand initiatives.

Responsibilities

• Lead the development and implementation of the brand strategy.
• Manage brand-related projects from initiation to delivery.
• Oversee brand governance and ensure compliance.
• Coordinate with internal departments to ensure accurate brand representation.
• Conduct regular brand audits to assess compliance and performance.

Skills

Strong project management skills

Stakeholder management

Creative and strategic thinking

Analytical mindset

Experience with creative agencies

Education

Bachelor's degree in Marketing, Communications, Branding, Design

Tools

Project management tools

Collaboration tools

Job description

Job Purpose:

The Lead Specialist, Brand is responsible for managing and strengthening Maaden’s corporate brand identity through strategic planning, governance, and execution of brand initiatives. This includes overseeing the implementation of brand programs and projects, ensuring alignment with business objectives, and maintaining consistency across all internal and external touchpoints.

The role also involves end-to-end project management of brand-related deliverables — from concept and briefing to execution, quality control, and performance assessment.

Key Accountabilities:

• Lead the development and implementation of Maaden’s brand strategy to support corporate objectives and strengthen market positioning.
• Manage brand-related projects from initiation to delivery, including timelines, budgets, vendor coordination, and quality assurance.
• Oversee brand governance to ensure adherence to Maaden’s visual and verbal identity guidelines across all business units and partners.
• Coordinate with internal departments (Corporate Communication, Marketing, CSR, HR, and others) to ensure consistent and accurate brand representation.
• Supervise the creation and rollout of branded materials, campaigns, and assets in collaboration with agencies and vendors.
• Conduct regular brand audits to assess compliance, consistency, and performance across platforms.
• Provide strategic brand input and creative direction for campaigns, events, sponsorships, and activations.
• Manage internal approval workflows and feedback loops to streamline project delivery.
• Monitor market, industry, and competitor trends to ensure Maaden’s brand remains relevant and distinctive.
• Develop internal brand training, toolkits, and communication programs to enhance understanding and advocacy.
• Maintain an organized system for brand assets, templates, and resources, ensuring accessibility and version control.

Minimum Qualifications:

Bachelor’s degree in Marketing, Communications, Branding, Design, or related field.

Minimum Experience:

5–7 years of experience in brand management, corporate communications, or project-based marketing roles

Skills:

• Strong project management skills with proven ability to plan, execute, and deliver complex brand initiatives on time and within scope.
• Demonstrated experience managing and evolving corporate or consumer brands.
• Excellent stakeholder management, communication, and collaboration abilities.
• Deep understanding of branding principles, design systems, and identity implementation.
• Analytical mindset with the ability to measure brand impact and recommend improvements.
• Creative and strategic thinking with strong attention to detail and quality.
• Experience working with creative agencies, vendors, and multidisciplinary teams.
• Proficiency in using project management and collaboration tools