Position Overview
The Key Account Manager – Events & Expo is responsible for managing and developing long-term relationships with high-value clients in the events, exhibitions, trade shows, conferences, and corporate activation sectors.
Key Responsibilities
- A. Client Relationship Management
- Serve as the primary point of contact for key clients.
- Build strong client relationships and ensure satisfaction.
- Conduct meetings, presentations, and follow-ups.
- Understand client objectives and deliver solutions.
- B. Business Development & Revenue Growth
- Identify new business opportunities in events & expo.
- Prepare proposals and commercial offers.
- Achieve revenue targets.
- Provide forecasts and market insights.
- C. Project Coordination & Execution
- Coordinate with production, design, operations, and logistics teams.
- Monitor timelines, budgets, and deliverables.
- Attend site visits and event days.
- Ensure all approvals and documentation are completed.
- D. Key Account Growth & Strategy
- Develop account plans to expand portfolio.
- Conduct market and competitor analysis.
- Support marketing and networking activities.
- E. Contract & Financial Management
- Negotiate pricing and payment terms.
- Ensure timely invoicing and collection.Coordinate financials with finance department.
- F. Reporting & Documentation
- Maintain CRM/ERP records.
- Prepare weekly reports and visit logs.
- Document client feedback and improvements.
Qualifications
- Bachelor’s degree in Business, Marketing, or Events.
- 3–7 years of experience in events/exhibitions.
- Strong understanding of event production and operations.
- Excellent negotiation and communication skills.
- Ability to manage multiple projects.
- Proficient in MS Office and CRM systems.
Key Skills & Competencies
- Client Management
- Sales & Negotiation
- Project Coordination
- Strategic Account Development
- Time Management
- Problem Solving
- Communication & Presentation
Work Conditions
- Office-based with client meetings and site visits.
- Available during event build-up and dismantling.
- Flexible hours during peak periods.
KPIs
- Monthly revenue
- Client retention
- New accounts
- Project satisfaction scoreProfitability
- Payment collection timeline
- Proposal accuracy