Head of Sales Saudi Arabia

Umdasch Group; Riyadh; On-site; USD 85,000 - 120,000; Full time

Job summary

Umdasch Group is seeking a Head of Sales to drive market expansion in Saudi Arabia. This leadership role involves managing sales strategies, overseeing a team, and ensuring client satisfaction while working in a dynamic environment that fosters growth and innovation.

Benefits

Dynamic working environment

Training and continuous development opportunities

Qualifications

• 10+ years in international sales/engineering in system formwork.
• Experience managing large-scale projects, ideally in the Middle East.
• Proficient in KPIs, team management, and strategic planning.

Responsibilities

• Lead and manage sales personnel to achieve targets.
• Maintain relationships with key clients and decision-makers.
• Collaborate with departments for efficient operation management.

Skills

Sales Management

Negotiation

Communication

Project Management

Interpersonal Skills

Analytical Thinking

Education

Civil Engineering

Business Management

Job description

Company Description

Doka is a world leader in providing innovative formwork, solutions, and services in all areas of construction. The company is also a global supplier of well-thought-out scaffolding solutions for a varied spectrum of applications. With more than 180 sales and logistics facilities in over 60 countries, Doka has a high-performing distribution network for advice, customer service, and technical support on the spot, ensuring that equipment is swiftly provided – no matter how big and complex the project. Doka employs 9,000 people worldwide and is a company of the Umdasch Group, which has stood for reliability, experience, and trustworthiness for more than 150 years.

As a customer-focused organization, Doka understands that its greatest assets are its employees, which is why Doka is consistently looking for talented professionals who are keen to develop their careers in this challenging industry.

Propelled by the direction of its national leadership, Saudi Arabia continues to be an epicenter of regional construction thanks to its various mega projects including NEOM and the Red Sea Development. Focused with an emphasis on tech, Saudi Arabia is also pioneering new on-site standards.

Advanced Formwork Co. Ltd is the distributor and service provider of Doka products in Saudi Arabia. It is currently looking to recruit a career-driven professional to join its versatile team and support the company’s ongoing national expansion. The suitable candidate will be a qualified, natural team player who can add significant value to this highly dynamic team.

Advanced Formwork Co. Ltd. is proud to be certified as a Great Place to Work! This prestigious certification reflects our commitment to creating a positive, inclusive, and supportive work environment where every team member can thrive. Join us and be part of a company that values your growth and well-being.

Job Description

Advanced Formwork Co. Ltd (Doka Saudi) offers an exciting opportunity as Head of Sales. The successful candidate will be responsible for developing and implementing sales strategies to exploit market potential. The Head of Sales will be accountable for expanding Doka’s presence in Saudi Arabia and managing sales, sales targets, profitability, and strategy implementation, in addition to leading the Sales Team. The Head of Sales is part of the Country Leadership Team and reports to the Managing Director.

Key Responsibilities include:

• Lead and manage sales personnel and support them to reach their individual sales targets.
• Maintain close customer relationships with key clients and decision-makers.
• Communicate effectively and collaborate with engineering, finance, and operations to ensure smooth coordination between departments.
• Optimize offer processes (scope of supply including services, project calculation, contract management) and order processes (change orders, claims, service charges) through appropriate monitoring.
• Visualize the added value of management tools (e.g., Project Calculator, Victori II & III, Cockpit, Sales Dashboard) and ensure effective utilization.
• Drive sales and margin goals for the assigned territory, including monthly forecasts of revenue by product and customer, and ensure aggressive growth.
• Collaborate with management to produce plans, budgets, forecasts, and delivery against these plans.
• Work with Operations and Engineering teams to ensure proper handover of sales orders and that materials for the solution are in stock.
• Ensure efficient and compliant project and contract management.

Qualifications

• 10+ years of international sales/engineering experience in the system formwork industry.
• Qualification in Civil Engineering, Business Management, or equivalent.
• Large-scale project management experience, ideally in the Middle East region.
• Strong sales management skills, especially in negotiation and closing.
• Good financial understanding/business acumen (margin drivers, discount policy, pricing strategies).
• Project and key account management experience, as well as job site experience.
• Proven leadership skills: KPI management, enabling and empowering teams, inspiring others, management by objectives.
• Proactive and effective interpersonal, communication, and feedback skills.
• Hands-on mentality and approach.
• Entrepreneurial thinking, ownership, and willingness to take calculated risks.
• Conceptual and analytical thinking, commercial awareness, customer orientation, creativity, and assertiveness.
• International track record in the construction industry.

Additional Information

Your Benefits will be:

• A dynamic working environment where teamwork, innovation, and personal development are valued.
• Training and continuous development opportunities to maintain high expertise and competitiveness, with prospects for advancement.