Head of Marketing

Astek Middle East; Riyadh; On-site; SAR 300,000 - 400,000; Full time

Job summary

A leading proptech company in Riyadh is seeking an experienced Head of Marketing to spearhead their marketing strategy. The ideal candidate will have over 5 years of experience in hospitality marketing, driving bookings and brand growth through integrated channels. You will lead a talented marketing team and manage performance metrics to support revenue growth. The position offers a competitive salary and the chance to influence the marketing vision of a fast-growing firm in a dynamic environment.

Benefits

Competitive salary package

High-impact leadership role

Dynamic work environment

Qualifications

• Minimum 5 years of marketing experience in the hospitality industry (hotels, serviced apartments, vacation rentals, or proptech preferred).
• Proven experience in performance marketing and demand generation.
• Strong understanding of the Saudi market and customer behavior.
• Experience managing agencies and cross-functional teams.
• Data-driven mindset with strong analytical and reporting skills.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with business objectives.
• Lead, mentor, and manage the marketing team and external agencies.
• Own the annual marketing budget, ROI tracking, and performance reporting.
• Drive bookings and retention through various paid media.
• Strengthen brand presence across digital and offline channels.

Skills

Performance marketing

Customer acquisition

Digital marketing

Brand growth

Leadership

Analytical skills

CRM tools

Job description

Industry: Hospitality | PropTech | Short & Long-Stay Rentals

Experience Required: Minimum 5 years in hospitality marketing

Job Overview

We are seeking an experienced and results-driven Head of Marketing to lead marketing strategy and execution across Saudi Arabia. The ideal candidate will have a strong background in the hospitality industry, with proven expertise in driving bookings, brand growth, and customer acquisition through integrated digital and offline marketing channels.

This role will be responsible for building and leading the marketing function, optimizing performance marketing, strengthening brand positioning, and supporting revenue growth in line with the company’s expansion plans.

Key Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with business and revenue objectives
• Lead, mentor, and manage the marketing team and external agencies
• Own the annual marketing budget, forecasting, ROI tracking, and performance reporting

Performance & Growth Marketing

• Drive bookings, conversions, and retention through paid media (Meta, Google, TikTok, Snapchat, programmatic)
• Optimize CRM, retargeting, loyalty, and lifecycle marketing initiatives
• Analyze performance metrics (CAC, ROAS, CTR, conversion rates) and continuously optimize campaigns

Brand & Communications

• Strengthen brand presence across digital, social, PR, influencer, and offline channels
• Lead content strategy, storytelling, and campaign development for seasonal and thematic initiatives
• Oversee influencer marketing, partnerships, and co-branding initiatives

Product & Market Expansion

• Work closely with product, operations, and sales teams to align go-to-market strategies
• Support the launch of new properties, cities, services, and features
• Conduct market research, competitor analysis, and customer insights to guide decision-making

Required Qualifications

• Minimum 5 years of marketing experience in the hospitality industry (hotels, serviced apartments, vacation rentals, or proptech preferred)
• Proven experience in performance marketing and demand generation
• Strong understanding of the Saudi market and customer behavior
• Experience managing agencies, vendors, and cross-functional teams
• Data-driven mindset with strong analytical and reporting skills

Preferred Skills

• Experience in proptech, OTA platforms, or marketplace businesses
• Strong knowledge of CRM tools, marketing automation, and analytics platforms
• Excellent communication, leadership, and stakeholder management skills
• Arabic & English proficiency required

What We Offer

• Competitive salary package
• High-impact leadership role in a fast-growing company
• Opportunity to shape the marketing vision of a leading Saudi proptech brand
• Dynamic, entrepreneurial work environment based in Riyadh