Head of Digital Marketing - Big Box Retail

Global Retail Recruitment; Saudi Arabia; On-site; SAR 300,000 - 400,000; Full time

Job summary

A leading retail recruitment agency is seeking a Head of Digital Marketing in Saudi Arabia to drive online growth for a multi-billion dollar omni-channel retailer. The ideal candidate will have over 10 years of experience in digital marketing, particularly in high-volume e-commerce environments. The role includes developing digital strategies, optimizing marketing performance, and enhancing customer engagement across platforms. A competitive package of 35000 SAR monthly, along with bonuses, is offered for this position.

Benefits

Bonus

Schooling allowance

Medical

Visa support

Flight allowance

Qualifications

• 10+ years in Digital Marketing with deep expertise in high-volume ecommerce.
• Strong record of driving online sales growth across GCC markets.
• Experience managing substantial digital budgets and multi-market execution.

Responsibilities

• Drive online growth and customer acquisition for a large retail group.
• Build and deliver the digital marketing strategy aligned with KPIs.
• Lead performance KPIs: online sales, traffic, and conversion.

Skills

Fluency in Arabic and English

Expertise in high-volume ecommerce

Media buying and performance optimisation

CRM & loyalty growth

Digital trading and merchandising

Analytical and commercially minded

Education

Bachelor’s Degree in Marketing, Business, Digital Commerce or related field

Professional certifications in Digital Marketing

Job description

Head of Digital Marketing - Big Box Retail

Candidates must be Arabic and English fluent, have previous experience in transactional e-commerce(i.e., a platform that sells physical products, not just services or media). Must have managed high sales volumes and high traffic environments in retail or from an agency that managed large retail e-commerce accounts. Must be senior‑level profile who is confident and capable of working directly with senior leadership.

Role Purpose

The Head of Digital Marketing will drive online growth and customer acquisition for a large‑format, omni‑channel retail group focused on high‑volume sales, competitive pricing, and rapid stock turn. This leader will execute data‑driven digital marketing initiatives that accelerate ecommerce penetration, expand online market share, and enhance customer loyalty across value, convenience, and availability.

Key Responsibilities

• Build and deliver the Group digital marketing strategy aligned to category trading calendars, seasonal campaigns, and aggressive growth KPIs.
• Lead online performance KPIs: online sales, traffic, cost to acquire, conversion, and margin protection.
• Partner with commercial and merchandising teams on digital campaigns tied to offers, availability, and price leadership.

Performance Marketing

• Own full‑funnel performance marketing: Paid Search, Paid Social, Programmatic, Affiliates, Marketplace media.
• Ensure rapid response tactical activity to market conditions and competitor pricing.
• Optimise media investments towards measurable returns and bottom‑line impact.

CRM, Loyalty & Digital Customer Engagement

• Enhance loyalty programme engagement through targeted promotions and experience personalisation.
• Scale CRM segmentation to drive repeat frequency, basket size, and cross‑category purchase behaviour.
• Use marketing automation to support replenishment journeys (grocery/non‑food) and subscription services where applicable.

Digital Trading, Content & Experience

• Oversee digital content aligned with commercial priorities — price events, new ranges, category focus.
• Drive merchandising improvements including onsite search, category page optimisation, and product content richness.
• Support social commerce growth and conversion from owned and third‑party channels.

Analytics, Insights & Optimisation

• Lead performance measurement across acquisition, activation, retention and attribution.
• Champion test‑and‑learn culture and conversion rate optimisation across mobile and app environments.
• Use analytics to inform product availability communication, pricing efficiency, and customer demand planning.

Team & Partnerships

• Lead and scale a multi‑disciplinary digital marketing team (performance, CRM, content, analytics).
• Manage digital agencies, technology vendors, marketplace partners and media platforms.
• Influence senior commercial stakeholders to drive alignment and omni‑channel impact.

Key Skills & Experience

• 10+ years in Digital Marketing with deep expertise in high‑volume ecommerce, ideally in big‑box, value, grocery, or multi‑category retail.
• Proven record of driving online sales growth at scale across GCC markets.
• Strong knowledge of:
  • Media buying and performance optimisation
  • CRM & loyalty growth
  • Digital trading and merchandising
  • Apps, mobile‑first journeys and UX/CRO
• Experience managing substantial digital budgets and multi‑market execution.
• Analytical, commercially minded, and comfortable making fast trading decisions.
• Strong cross‑functional collaboration with commercial, supply chain and operations teams.

Leadership Competencies

• Fast‑paced decision maker with strong commercial instincts
• Hands‑on leadership style with ability to influence through data and insight
• Ability to manage complexity across categories and markets
• Customer‑first mindset focusing on convenience, value and availability
• Builds high‑performance teams and drives continuous improvement

Education

• Bachelor’s Degree in Marketing, Business, Digital Commerce or related field
• Professional certifications in Digital Marketing, Martech or Performance Media preferred

Success in this role looks like…

• Rapid ecommerce sales growth and online market share gains
• Strong digital ROI and repeat customer frequency
• Seamless integration between physical stores and online fulfilment
• Continuous improvement in digital experience and conversion

Industry

Multi‑Billion Dollar Omni‑Channel Retailer (Hypermarket / Large Format)

Package

35000SAR monthly total + bonus, schooling allowance, medical, visa, flight.