Head of Digital Marketing

eXtra (United Electronics Co.); Al Khobar; On-site; SAR 300,000 - 400,000; Full time

Job summary

A leading electronics retail company in Al Khobar is looking for a Head of Digital Marketing to oversee their digital media strategy and manage campaigns across all platforms. Candidates should have 7–10 years of experience in digital media, a strong analytical mindset, and excellent communication skills in both Arabic and English. This role involves strategic planning, campaign execution, and collaboration with various teams to enhance marketing effectiveness.

Qualifications

• 7–10 years of experience in digital media and performance marketing, ideally in retail or e-commerce.
• Proven track record managing large-scale paid media campaigns.
• Strong analytical mindset with data-driven decision-making skills.

Responsibilities

• Lead eXtra’s digital media strategy and planning across all channels.
• Manage end-to-end campaigns across various digital platforms.
• Monitor and improve key metrics such as ROAS, CPA, CTR.

Skills

Digital media strategy

Performance marketing

Analytical mindset

Communication skills in Arabic and English

Education

Bachelor’s degree in Marketing, Business, or related field

Master’s degree (preferred)

Tools

GA4

DV360

Meta Ads Manager

TikTok Ads

Programmatic DSPs

Job description

We are actively looking for a Head of Digital Marketing to join our Marketing team at eXtra,

Core Responsibilities

• Lead eXtra’s digital media strategy, planning, execution, and optimization across all paid and owned channels.
• Manage end-to-end campaigns across Search, Social, Programmatic, Video, and Display platforms.
• Oversee media agencies to ensure flawless execution, quality control, and brand consistency.
• Drive continuous performance optimization through data analytics, audience insights, and creative testing.
• Monitor and improve key metrics such as ROAS, CPA, CTR, and conversion rates.
• Partner closely with Brand, CRM, and E‑commerce teams to deliver integrated marketing campaigns.
• Manage relationships with digital platforms and external partners to maximize ROI and efficiency.
• Stay ahead of emerging digital trends, technologies, and media opportunities.

Essential Qualifications & Skills

• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
• 7–10 years of experience in digital media and performance marketing, ideally in retail or e-commerce.
• Proven track record managing large‑scale paid media campaigns and high‑traffic e‑commerce platforms.
• Experience with GA4, DV360, Meta Ads Manager, TikTok Ads, and Programmatic DSPs.
• Strong analytical mindset with data‑driven decision‑making skills.
• Excellent communication and presentation skills in Arabic and English.
• Strategic, innovative, and confident in engaging with senior leadership.