Growth Marketing Manager ( Salla Ads )

Salla; Makkah Region; On-site; SAR 200,000 - 300,000; Full time

Job summary

A leading e-commerce platform in Saudi Arabia is seeking a Performance Marketing / Growth manager to enhance advertising performance for their merchants. The role involves designing growth strategies, optimizing ad performance, and leading a team of marketers. Candidates should have over 7 years of experience in performance marketing and a strong understanding of digital advertising platforms. Excellent communication skills in English and Arabic are essential.

Qualifications

• 7+ years of experience in performance marketing or user acquisition, ideally in e-commerce or AdTech.
• Proven success improving ROAS, CAC, and LTV through data-driven strategies.
• Strong understanding of digital ad platforms like Meta, TikTok, and Google.

Responsibilities

• Design and execute strategies for Salla merchants' growth.
• Own full-funnel performance marketing strategy for Salla Ads.
• Analyze campaign data to drive actionable recommendations.

Skills

Performance marketing

Data analysis

ROAS improvement

Team leadership

Advertising platforms knowledge

Job description

We’re looking for a strategic and data-driven Performance Marketing / Growth manager to accelerate the success of Salla merchants by improving their advertising performance and overall growth.
In this role, you’ll lead our growth and performance strategy across all digital channels ,focusing on maximizing merchants’ ROAS,
optimizing ad efficiency, and unlocking new revenue opportunities through the Salla Ads ecosystem.
You’ll partner with internal teams, and platform partners (TikTok, Meta, Snapchat, Google, etc.) to build scalable acquisition frameworks, actionable insights, and automation tools that empower merchants to grow faster and smarter.

Key Responsibilities

Merchant Growth & Enablement

• Design and execute strategies that help Salla merchants increase their ROAS, conversions, and sales growth across all channels.
• Develop and manage growth playbooks, templates, and campaigns that merchants can easily activate from within the Salla Ads platform.
• Identify high-potential merchants and craft tailored performance strategies to scale their results.
• Partner with key social and ad platforms to create merchant success stories and drive joint marketing programs.

Performance Marketing Leadership

• Own full-funnel performance marketing strategy (awareness → conversion → retention) for Salla Ads and merchant campaigns.
• Lead the optimization of merchant ad performance through advanced targeting, automation, and creative excellence.
• Build and manage a team of performance marketers focused on merchant acquisition, retention, and ad spend growth.
• Collaborate with Product and Data teams to improve Salla Ads algorithms, bidding strategies, and performance dashboards.

Data, Insights & Optimization

• Analyze campaign data to extract insights that drive actionable recommendations for merchants and internal teams.
• Establish ROAS benchmarks and continuously optimize towards lowerCAC and higher revenue impact.
• Lead experiments (A/B tests, audience segmentation, creative tests) to uncover scalable growth levers.
• Report growth metrics, ROI, and merchant performance trends to leadership and external partners.

Cross-Functional Collaboration

• Work with Product, Sales, and Customer Success teams to deliver measurable results for merchants using Salla Ads.
• Partner with platform teams (Meta, TikTok, Snap, Google) to launch co-marketing programs and optimize ad integrations.
• Collaborate with the Creative Studio to develop high-impact ad templates, creatives, and video content for merchants.

Key Performance Indicators (KPIs)

• Merchant average ROAS growth
• Active merchants using Salla Ads
• Merchant ad spend retention and expansion
• CAC efficiency and conversion rate uplift
• Incremental GMV generated through Salla Ads

• 7+ years of experience in performance marketing, growth, or user acquisition, ideally in e-commerce or AdTech.
• Proven success improving ROAS, CAC, and LTV through data-driven marketing strategies.
• Strong understanding of digital ad platforms (Meta, TikTok, Snapchat,Google Ads, etc.).
• Deep analytical mindset — ability to interpret complex data and translate it into simple actions for merchants.
• Experience leading teams and managing multi-million SAR ad budgets.
• Excellent communication skills in English and Arabic are a strong