Email Digital Marketing Specialist

Loyal To Cumbria; Makkah Region; Remote; SAR 224,000 - 300,000; Full time

Job summary

A marketing firm in Saudi Arabia seeks an Email Digital Marketing Specialist to plan and execute email marketing campaigns. The ideal candidate will have 2-4 years of experience with email platforms and strong analytical skills. Responsibilities include strategy development, content creation, campaign execution, and performance analysis. The company offers a competitive salary, flexible work options, and professional development opportunities.

Benefits

Competitive salary

Health, dental, and vision benefits

Flexible remote or hybrid work options

Professional development opportunities

Qualifications

• 2–4 years of experience in email marketing, CRM, or marketing automation.
• Proficiency with email marketing platforms.
• Strong understanding of email marketing KPIs and best practices.

Responsibilities

• Develop email marketing strategies aligned with business objectives.
• Write and design engaging email content.
• Set up and manage campaigns within email marketing platforms.
• Monitor email campaign performance metrics.
• Work closely with marketing, sales, and design teams.

Skills

Creativity

Analytical skills

Attention to detail

Email marketing knowledge

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

HubSpot

Mailchimp

Klaviyo

ActiveCampaign

Job description

The Email Digital Marketing Specialist is responsible for planning, creating, and executing email marketing campaigns that drive engagement, nurture leads, and increase conversions. This role focuses on segmentation, personalization, and performance optimization to maximize ROI across email channels.

The ideal candidate is creative, analytical, and detail-oriented, with expertise in email platforms, marketing automation, and analytics.

Key Responsibilities

• Strategy & Campaign Planning
  • Develop email marketing strategies aligned with business and marketing objectives.
  • Plan campaigns including newsletters, promotions, automated sequences, and lifecycle emails.
  • Define target audiences, segmentation strategies, and campaign goals.
  • Coordinate with content, design, and product teams for campaign planning.
• Email Design & Content
  • Write and design engaging email content optimized for opens, clicks, and conversions.
  • Ensure emails adhere to brand guidelines and tone of voice.
  • Create responsive templates suitable for desktop and mobile devices.
  • Personalize email messaging using dynamic content and segmentation.
• Marketing Automation & Execution
  • Set up and manage campaigns within email marketing platforms (e.g., HubSpot, Mailchimp, Klaviyo, ActiveCampaign).
  • Implement automated workflows, triggered emails, and lead nurturing sequences.
  • Test and optimize subject lines, content, and CTAs for performance.
  • Ensure compliance with GDPR, CAN-SPAM, and other email marketing regulations.
• Analytics & Reporting
  • Monitor email campaign performance metrics: open rates, click-through rates, conversions, and ROI.
  • Conduct A/B testing to optimize campaigns and workflows.
  • Provide actionable insights to improve engagement, deliverability, and conversion rates.
  • Maintain dashboards and reports for stakeholders on email marketing performance.
• Collaboration & Continuous Improvement
  • Work closely with marketing, sales, and design teams to align campaigns with broader marketing strategies.
  • Stay updated on email marketing trends, best practices, and new technologies.
  • Recommend process improvements and automation strategies to increase efficiency.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–4 years of experience in email marketing, CRM, or marketing automation.
• Proficiency with email marketing platforms (HubSpot, Mailchimp, Klaviyo, ActiveCampaign, etc.).
• Strong understanding of email marketing KPIs and best practices.
• Excellent writing, editing, and visual communication skills.
• Analytical mindset with ability to interpret data and optimize campaigns.

Preferred Skills

• Experience with HTML/CSS for email design.
• Knowledge of CRM systems and customer segmentation.
• Understanding of lifecycle marketing, lead nurturing, and personalization strategies.
• Familiarity with A/B testing and conversion rate optimization.
• Certifications in email marketing or marketing automation platforms.

What We Offer

• Competitive salary with performance-based incentives.
• Health, dental, and vision benefits.
• Flexible remote or hybrid work options.
• Professional development opportunities and training in email marketing and automation.
• A collaborative, creative marketing team focused on engagement, retention, and growth.