Director, Frontline Marketing

The Coca-Cola Company; Saudi Arabia; On-site; SAR 412,000 - 525,000; Full time

Job summary

A leading beverage corporation seeks a Frontline Marketing Director in Saudi Arabia to drive innovative marketing strategies and enhance brand appeal. Responsibilities include managing brand activations, collaborating across teams, and overseeing marketing expenditures. The ideal candidate will have over 10 years of experience in brand management, preferably in KSA, and strong skills in marketing, analytics, and leadership. Knowledge of both English and Arabic is required, along with a Master's degree as a plus.

Benefits

Exposure to global marketing leaders

Career development programs

Agile work environment

Qualifications

• 10+ years of experience in brand management, marketing ideally in KSA.
• Experience leading cross-functional teams.
• Strong understanding of brand development and marketing concepts.

Responsibilities

• Lead project collaboration across partners and teams.
• Drive integration of brand strategies into actionable plans.
• Manage brand activation and promotional activities.

Skills

Analytical Thinking

Brand Management

Brand Marketing

Leadership

Marketing Strategies

Fluency in Arabic

Fluency in English

Education

Bachelor’s degree in Marketing, Business, or a related field

MBA preferred

Job description

Location(s): Saudi Arabia

City/Cities: Riyadh

Travel Required: 00% - 25%

Relocation Provided: No

Job Posting End Date: December 18, 2025

Shift:

Job Description Summary: Are you ready to make a splash in your marketing career? Dive into The Coca-Cola Company, a brand that has been refreshing the world for over 139 years. We are currently seeking a passionate and innovative Kingdom of Saudi Arabia Frontline Marketing Director to join our dynamic team. This is an exciting opportunity to work with one of the world's most recognized brands, where you will play a key role in identifying target customers and customizing marketing strategies to maximize product and brand appeal. If you're ready to bring your creativity and enthusiasm to a company that values bold ideas and fresh perspectives, we can't wait to meet you.

What You'll Do for Us:

• Assume project leader role on projects, facilitating collective genius and collaboration across internal and external partners.
• Drive vertical integration of projects through transformation of brand strategies/campaigns to actionable and measurable activation plans on both consumer and shopper fronts in collaboration with internal cross functional and bottler teams.
• Drive system wide alignment and oversee the execution of national/regional/channel/account specific campaigns and promotions that will amplify the brand ideas/programs/innovations aligned to be deployed in the market.
• Lead bottler alignment on projects (both marketing campaigns and innovations) leading through key strategies, objectives, system investment, activity calendar, success metrics in partnership with Category and Franchise teams.
• As the budget owner, own direct marketing expense management and due diligence related to the market.
• Bring a holistic understanding-based brand analytics in the specific projects as well as on the overall brand progression that would feed into risks/opportunities of the brands/business/region/channels.
• Be the champion of local insights both brand/projects based as well as overall consumer psyche and feed them to rest of the system for effective strategy articulation and activation planning.
• Manage brand activation at the field level, including point of sale activations & promos and experiential marketing and events (leveraging market assets), in coordination with bottling team.
• Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers and partners.

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Business, or a related field. MBA preferred.
• 10+ years of experience in brand management, marketing, preferably in the consumer goods industry in KSA, including leading smaller teams.
• Experience working in cross-functional and cross-geographical teams is preferred.
• Business, commercial and financial acumen.
• Strong understanding of brand development and multichannel marketing concepts.
• Experience in market research and ability to interpret data to drive brand strategy.
• Excellent communication and presentation skills.
• Strong creative and analytical abilities.
• Ability to work collaboratively in a team environment and manage external agencies.
• Proven ability to manage multiple projects and work under tight deadlines.
• Self‑motivated with a high level of initiative and a sense of urgency.
• Fluency in English and Arabic.
• Preference for Saudi Nationals.

What We Can Do For You:

• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging marketing technologies and techniques.
• Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs.
• Agile Work Environment: We embrace agile with management that believes in removing barriers, so you are empowered to experiment, iterate, and innovate.

Skills: Analytical Thinking, Brand Management, Brand Marketing, Brand Storytelling, Brand Strategy, Business Planning, Campaign Development, Competitor Analysis, Cross-Functional Integration, Demand Generation, Leadership, Long Term Planning, Marketing Communications (MarCom), Marketing Mix, Marketing Strategies, Market Innovation, Microsoft Office, Profit and Loss (P&L) Management, Shopper Marketing

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca‑Cola.