Digital Marketing Supervisor - Retail | Saudi Arabia

Rawaj HCM Jobs; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading retail company in Riyadh is seeking a Digital Marketing Supervisor to manage paid media across platforms. The role requires at least 3-5 years of digital media buying experience, strong analytical skills, and familiarity with e-commerce platforms. Applicants should have a bachelor’s degree in marketing or a related field. Responsibilities include optimizing campaigns and reporting on performance metrics.

Qualifications

• 3-5 years of experience in digital media buying.
• Proven focus on e-commerce platforms.
• Experience with tracking and measurement models.

Responsibilities

• Manage and optimize paid media activities across digital platforms.
• Prepare and deliver daily media performance reports.
• Collaborate with internal teams to align campaigns with strategies.

Skills

Digital media buying

E-commerce marketing

Social media ads management

Analytical skills

Communication skills

Education

Bachelor’s degree in marketing, Business Administration, or related field

Tools

Meta Business Manager

Google Ads

TikTok Ads Manager

Excel

Job description

Leverage your abilitiesand join the dynamic team ofthe market leader in the home improvement retail business.

The Digital Marketing Supervisorwill be responsible for managing and optimizing the paid media activities across digital platforms. handling day-to-day communication with external agencies, ensuring media performance is aligned with the business goals, and preparing daily performance reports for internal stakeholders

This role requires strong analytical skills, a proactive attitude, and a deep understanding of e-commerce marketing, social media ads management, and performance tracking.

Key Accountabilities

• Act as the primary liaison between our company and external media buying agencies.
• Monitor, track, and ensure campaign performance is meeting targets across all digital platforms (Meta, TikTok, Snapchat, Google, etc.).
• Prepare and deliver daily media performance reports, highlighting key metrics, optimization insights, and actionable recommendations.
• Review and challenge media plans and proposals from agencies to ensure alignment with business objectives.
• Oversee campaign setup, targeting accuracy, and tracking integration to ensure data accuracy.
• Collaborate with internal marketing, creative, and product teams to align campaigns with overall brand and performance strategies.
• Support budget management by monitoring spend pacing against planned budgets.
• Continuously stay updated on the latest advertising trends, platform updates, and best practices to drive performance improvements
• Maintain full visibility and control over media buying activities through close coordination with agencies.
• Ensure media spend is optimized to achieve target KPIs (ROAS, CPA, Traffic, Conversion Rate, etc.).
• Deliver accurate and timely daily performance dashboards and reports.
• Identify issues proactively (such as underperformance, tracking errors, or budget misalignment) and coordinate resolutions swiftly.
• Maintain data integrity across reporting and analytics tools.
• Contribute to achieving revenue and user acquisition targets through effective media management.

Knowledge, Skills, And Experience

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field is preferred.
• Minimum of 3 : 5 years of experience in digital media buying, with a proven focus on e-commerce platforms any 2 of the following ( OpenCart , Salla , ZED , Shopify , Magento , Adobe , Hybris , WoCommerce )
• Hands-on experience and strong familiarity with social media ads managers (Meta Business Manager, TikTok Ads Manager, Snapchat Ads Manager, Google Ads, etc.).
• Solid understanding of tracking, measurement, and attribution models (pixel setup, event tracking, Google Tag Manager, CAPI integrations, XML Feed etc.).
• Strong analytical skills and proficiency in using reporting tools (Excel, Looker Studio, etc.).
• Excellent communication and coordination skills, with experience managing agency relationships.
• Results-oriented mindset with a commitment to performance improvement and ROI growth.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.

Preferred Skills (nice to have):

• Experience with affiliate marketing and programmatic Media buying.
• Certification(s) in digital advertising (Meta Blueprint, Google Ads, etc.).