Digital Marketing Specialist and Marketing Communications

Taiba Hospital; Municipalty of Irqah; On-site; SAR 120,000 - 150,000; Full time

Job summary

A healthcare organization in Saudi Arabia seeks a Digital Marketing Specialist to drive data-driven campaigns and analytics. This role requires expertise in using tools like Google Analytics and Meta Business Suite, alongside hands-on experience in digital marketing, SEO optimization, and CRM management. You will build and optimize campaigns, track performance metrics, and leverage AI tools to enhance marketing efforts. Ideal candidates will have 4-6 years of experience in digital marketing and a passion for innovative strategies.

Qualifications

• 4–6 years of hands-on digital marketing experience with analytics ownership.
• Proficiency with Google Analytics, Meta Business Suite, Google Ads, Looker Studio.
• Experience with CRM platforms (Zoho, HubSpot, or similar) and marketing automation.
• Exposure to AI tools for content testing, audience targeting, or creative ideation.

Responsibilities

• Build & optimize data-driven campaigns across multiple channels.
• Own analytics and report performance metrics.
• Leverage AI tools for content generation and predictive targeting.
• Manage targeted email journeys and lead segmentation.
• Conduct keyword research and optimize on-page elements.
• Collaborate with teams to ensure messaging consistency.

Skills

Digital Marketing Analytics

Campaign Management

SEO Optimization

CRM Management

AI Tool Utilization

Tools

Google Analytics

Meta Business Suite

Google Ads

Looker Studio

CRM Platforms (Zoho, HubSpot)

Job description

Job Title: Digital Marketing Specialist kust

Job Code: MKT-004

Grade: A1

Department: Marketing & Communication

Your Impact

• Campaign ROI ≥ set benchmark

• Ad conversion rate ≥ 10%

• CRM‑driven leads nurtured ≥ 90% within target timeframe

• SEO organic traffic growth ≥ 20% YoY

• Monthly reporting accuracy and timeliness: 100%

What you will do

• Build & Optimize Data‑Driven Campaigns

  coleta

  Design and manage campaigns across paid, owned, and earned channels using clear KPIs and audience segmentation.

• Own the Analytics

  realtime

  Set up, track, and report on performance metrics using Google Analytics, Meta Ads, UTM tracking, Looker Studio, and AI‑powered tools. Present insights with clarity and actionability.

• Leverage AI & Automation

  Use AI tools for content generation, A/B testing, sentiment analysis, and predictive targeting. Continuously explore innovations that enhance performance and efficiency.

• CRM Activation

  Manage targeted email journeys, nurture flowsimonial, and lead segmentation using Taiba’s CRM and marketing automation platform. Ensure timely follow‑ups and alignment with campaign goals.

• SEO & SEM Execution

  Conduct keyword research, optimize on‑page elements, and collaborate with agencies on paid search campaigns to improve discoverability and ROI.

• Cross‑Functional Coordination

  Collaborate with creative, service line, and patient access teams to ensure messaging consistency and patient‑centricity across channels.

• Content & Channel Management

  Support content calendars, coordinate posts, and track engagement across social, landing pages, and email—ensuring brand alignment and compliance.

hierarchy

How success is measured

• CPL and CPA vs. budget

• Campaign engagement and conversion rates

• CRM‑driven nurture effectiveness

•  

  SEO ranking and organic traffic KPIs

• Reporting completeness and insights adoption

You will thrive here if you have…

• 4–6 years of hands‑on digital marketing experience with analytics ownership

• Proficiency with Google Analytics, Meta Business Suite, Google Ads, Looker Studio

• Experience with CRM platforms (Zoho, HubSpot, or similar) and marketing automation

• Exposure to AI tools for content testing, audience targeting, or creative ideation