Digital Marketing Specialist أخصائي تسويق رقمي

Manar Alt; Riyadh Region; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading digital marketing agency in Saudi Arabia seeks a candidate responsible for developing and implementing marketing strategies across various channels. The role includes managing paid campaigns, optimizing SEO efforts, and analyzing performance metrics to drive brand awareness and engagement. Ideal candidates should have expertise in digital advertising, SEO, social media management, and data analysis.

Responsibilities

• Develop and execute digital marketing strategies to drive online traffic.
• Manage paid campaigns on platforms like Google Ads and LinkedIn.
• Optimize SEO/SEM efforts to improve search rankings.
• Analyze performance metrics and prepare reports.
• Collaborate with teams to align campaigns with business goals.
• Monitor digital trends for growth opportunities.
• Maintain and update website content for SEO optimization.
• Test and optimize landing pages to improve conversion rates.
• Use analytics tools to measure ROI and adjust campaigns.
• Stay current with industry best practices and technologies.
• Develop social media strategies to increase engagement.
• Create and publish content across social media platforms.
• Monitor social media channels and respond professionally.
• Track and report performance metrics to optimize strategy.
• Build community relationships with influencers and advocates.
• Ensure brand consistency across all platforms.

Skills

Digital Advertising (PPC, Display, Retargeting)

SEO & SEM

Social Media Marketing & Management

Email Marketing & Automation

Data Analysis & Reporting

Project Management

Job description

The candidate will be responsible for developing, implementing, and optimizing digital marketing strategies across multiple channels to drive brand awareness, engagement, and lead generation.

Key Responsibilities

• Develop and execute digital marketing strategies to drive online traffic, engagement, and conversions.
• Plan and manage paid campaigns on platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and others.
• Optimize SEO/SEM efforts to improve organic search rankings and website visibility.
• Analyze performance metrics (KPIs/ROAS/CTR/CPA) and prepare regular reports on campaign effectiveness.
• Collaborate with designers, content creators, and operation teams to align campaigns with business goals.
• Monitor digital trends and competitor activity to identify new opportunities for growth.
• Maintain and update website content to ensure SEO optimization and user-friendly navigation.
• Test and optimize landing pages and ad creatives to improve conversion rates.
• Use analytics tools (Google Analytics, Data Studio, HubSpot, etc.) to measure ROI and adjust campaigns accordingly.
• Stay current with industry best practices, tools, and emerging digital marketing technologies.
• Develop and implement social media strategies to increase brand awareness, engagement, and followers.
• Create, schedule, and publish content (posts, stories, reels, videos, etc.) across all relevant social media platforms.
• Monitor social media channels daily and respond to comments, messages, and mentions in a timely, professional manner.
• Track, analyze, and report performance metrics (engagement rate, reach, impressions, CTR, conversions) and optimize strategy accordingly.
• Build and maintain community relationships by engaging with influencers, brand advocates, and relevant groups.
• Ensure brand consistency in voice, messaging, and visuals across all platforms.
• Stay up-to-date with platform updates, new tools, and emerging best practices in social media marketing.

Skills

• Digital Advertising (PPC, Display, Retargeting)
• SEO & SEM
• Social Media Marketing & Management
• Email Marketing & Automation
• Data Analysis & Reporting
• Project Management