Digital Marketing Specialist

Multimedia; Saudi Arabia; On-site; SAR 60,000 - 80,000; Full time

Job summary

A digital marketing agency in Saudi Arabia is seeking a Digital Marketing Specialist to lead and optimize digital campaigns for clients. The role includes planning, executing, and analyzing marketing strategies across multiple platforms. Ideal candidates will possess strong skills in digital marketing, SEO, and collaboration with design teams. This full-time, on-site role promises opportunities for innovation and creativity in a dynamic environment.

Qualifications

• Experience in executing and optimizing digital campaigns.
• Strong understanding of performance metrics and ROI analysis.
• Ability to collaborate with content and design teams.

Responsibilities

• Plan and implement paid advertising campaigns across platforms.
• Monitor daily performance indicators and suggest adjustments.
• Prepare detailed campaign performance reports with insights.

Skills

Digital marketing

SEO principles

Social media marketing

Web analytics

Advertising campaign management

Tools

Google Analytics

Google Tag Manager

Meta Pixel

Job description

Overview

This is a full‑time on‑site role for a Digital Marketing Specialist at Multimedia Club. The role involves planning, executing, and optimizing digital campaigns for clients, analyzing performance metrics, and delivering professional reports that support effective decision‑making.

Responsibilities

• Carry out day‑to‑day digital marketing activities and strategies, including social media marketing, online advertising, web analytics, and maintaining effective communication with team members.
• Plan, develop, and implement paid advertising campaigns across multiple platforms, including Meta, Google, TikTok, LinkedIn, Snapchat, and others.
• Develop and regularly update Buyer Personas based on research findings, data analytics, and client feedback.
• Manage advertising budgets and optimize spending across platforms to achieve the highest possible return on investment (ROI).
• Continuously test and refine ad creatives, targeting parameters, and messaging to enhance performance and increase conversion rates.
• Monitor daily and weekly performance indicators and provide prompt recommendations for adjustments and optimizations.
• Prepare detailed campaign performance reports that include in-depth analyses, insights, and actionable recommendations.
• Manage and maintain tracking and analytics tools such as Meta Pixel, Google Analytics 4, Google Tag Manager, and UTM codes to ensure data accuracy.
• Track user behavior across platforms and analyze the customer journey to improve targeting strategies and campaign effectiveness.
• Apply SEO principles to enhance campaign visibility and effectiveness, particularly for Google Ads campaigns.
• Collaborate closely with the content and design teams to ensure all advertising materials align with buyer personas and campaign objectives.
• Participate in internal brainstorming sessions to develop innovative digital strategies that strengthen brand positioning.
• Stay abreast of the latest trends, technologies, and best practices in digital marketing, applying the most relevant ones to improve campaign performance.
• Propose creative and data‑driven advertising strategies aimed at increasing reach, maximizing conversions, and improving the overall customer experience.