Digital Marketing Specialist

acciona; Jeddah; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading construction firm in Saudi Arabia is seeking a Marketing Manager to develop and implement SEO strategies, manage social media, and execute digital campaigns. The ideal candidate has a strong background in analytics, market research, and conversion rate optimization. A university degree is required, with a preference for a master's degree. Proficiency in both English and Arabic is essential.

Responsibilities

• Develop and implement SEO strategies for website visibility.
• Create and manage social media strategies for brand presence.
• Oversee social media marketing campaigns.
• Apply SEO techniques to improve discoverability.
• Design and execute digital campaigns across channels.
• Monitor campaign performance and generate insights.
• Apply Conversion Rate Optimization strategies.
• Manage client relationships for alignment on activities.

Skills

Analytics proficiency

Market research

SEO expertise

Social media strategy

Content optimization

Conversion Rate Optimization

Project management

Fluency in English

Fluency in Arabic

Proficiency in Microsoft Office

Education

University degree

Master's degree

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Key Responsibilities

• Develop and implement SEO strategies to improve website visibility, search rankings, and traffic quality.
• Create and manage social media strategies to grow brand presence, increase engagement, and align with organizational objectives.
• Oversee social media marketing campaigns, including planning and performance monitoring.
• Apply social media SEO techniques to improve discoverability and reach.
• Design and execute digital campaigns across multiple channels (social, search, display).
• Monitor campaign performance using analytics tools and generate actionable insights to improve ROI and conversion rates.
• Apply Conversion Rate Optimization (CRO) strategies to enhance user experience and maximize results from digital assets.
• Manage relationships with clients to ensure clear communication and alignment on marketing activities.

Qualifications

• Proficiency in analytics and reporting to track KPIs and campaign effectiveness.
• Strong background in market research, audience segmentation, and competitor analysis.
• Proven expertise in SEO, social media strategy, and content optimization.
• Experience in Conversion Rate Optimization (CRO) and campaign design.
• Ability to manage multiple projects and deliver measurable results.
• University degree; master’s degree is a plus.
• Project management and team management experience.
• Fluent in English and Arabic.
• Proficient in Microsoft Word, Excel, and PowerPoint.