Digital Marketing Specialist

Silah Tamkeen; Dammam; On-site; SAR 150,000 - 200,000; Full time

Job summary

A digital marketing consultancy in Eastern Province, Dammam is seeking a Digital Marketing Specialist to lead and execute digital campaigns focused on the Saudi market. The ideal candidate will have a Bachelor's degree in marketing, 2 years of B2B digital marketing experience, and proficiency in analytics tools. You will manage CRM and email outreach campaigns while optimizing landing pages and ad performance. This role offers opportunities to drive strategic business leads in a dynamic market.

Qualifications

• 2 years of experience in Digital Marketing (B2B).
• Experience in managing digital ad campaigns.
• Fluent in English.

Responsibilities

• Plan and manage targeted digital ad campaigns.
• Optimize website and landing pages for SEO.
• Track and report on campaign performance.

Skills

Digital Marketing

B2B Lead Generation

SEO

Paid Ads Management

Analytics

Email Marketing

CRM Tools

Strategic Thinking

Education

Bachelor’s degree in marketing or relevant field

Professional certification in CDMP or similar

Tools

Google Ads

Mailchimp

Google Analytics

Canva

Job description

Job Description

You will take the lead in planning and executing digital campaigns targeting Saudi market companies and HR decision-makers to grow awareness and drive quality business leads for our services while tracking performance and applying enhancements for maximum results

Online lead generation, campaign execution, performance tracking

Responsibilities

• Plan and manage targeted digital ad campaigns (LinkedIn, Google, programmatic ads) focusing on business owners & HR professionals in Saudi Arabia.
• Optimize website & landing pages for SEO and lead conversion
• Manage CRM and email outreach campaigns
• Track and report on campaign performance & enhancements
• Coordinate retargeting ads and custom audience strategies

Qualifications

• Bachelor’s degree in marketing or relevant field
• 2 years of experience in Digital Marketing (B2B)
• Experience in Paid Ads Management: Google Ads, LinkedIn, X, Meta with proven ability to generate leads
• SEO & SEM for B2B search terms: Keyword research, Op-page optimization, content strategy
• Analytics & Reporting: Google analytics, conversion tracking
• Email & CRM Tools & Automation: familiar with platforms like Mailchimp
• Basic Visual Skills: Ability to use Canva or edit creative
• Landing Page development: Basic knowledge of HTML or similar
• Strong understanding of B2B sales funnel: knowledge of Saudi market, labor laws, HR services in KSA
• Strong analytical mindset & strategic thinker
• Goal-focused & ROI-driven with strong execution skills
• Professional certification in Certified Digital Marketing Professional (CDMP), Google Digital Marketing Certificate, and Google Data Analytics Certificate.
• Fluent in English.