Digital Marketing Senior / Expert (Banking)

TAWANTECH; Saudi Arabia; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading technology firm in Saudi Arabia is seeking a results-driven Digital Marketing Specialist/Manager to develop and implement comprehensive digital marketing strategies. This role will involve analyzing user journeys, optimizing marketing campaigns, and collaborating with various teams to enhance user experience. The ideal candidate should possess strong analytical skills, excellent communication abilities, and proven experience in Digital Banking marketing campaigns.

Qualifications

• Strong analytical skills with the ability to interpret data and generate insights.
• Excellent communication and stakeholder management skills.
• Familiarity with digital marketing tools, CRM platforms, and analytics software.
• Proven experience in Digital Banking marketing campaigns.

Responsibilities

• Monitor and evaluate the ROI for all marketing campaigns.
• Analyze user journeys and funnels for improving engagement.
• Develop and implement comprehensive digital marketing strategies.
• Serve as the SPOC for marketing initiatives across departments.

Skills

Analytical skills

Communication skills

Stakeholder management

Digital marketing tools

CRM platforms

Analytics software

Job description

Overview

We are seeking a results-driven Digital Marketing Specialist/Manager to join our team.

Key Responsibilities

• Campaign ROI Management: Monitor and evaluate the return on investment (ROI) for all marketing campaigns, identify areas for optimization to maximize performance, and prepare regular performance reports for stakeholders providing actionable insights.
• Analyze funnels of experience and journeys: Analyze user journeys, funnels, and overall customer experience across digital platforms, identify friction points and opportunities for improving engagement and conversion, and collaborate with UX/UI and product teams to enhance user experience based on data-driven insights.
• Digital Marketing Expertise: Develop and implement comprehensive digital marketing strategies, including social media, paid campaigns, SEO/SEM, email marketing, and content marketing, stay updated with industry trends, tools, and best practices to ensure competitive advantage, and optimize marketing efforts using analytics tools and performance metrics.
• SPOC for Marketing & Digital Roadmap: Serve as the single point of contact (SPOC) for marketing initiatives across departments, represent the marketing team in strategic planning discussions ensuring alignment with the digital roadmap, and coordinate cross-functional teams to ensure timely execution of marketing plans.

Qualifications

• Strong analytical skills with the ability to interpret data and generate insights.
• Excellent communication and stakeholder management skills.
• Familiarity with digital marketing tools, CRM platforms, and analytics software.
• Proven experience in Digital Banking marketing campaign.