Digital Marketing Lead — Banking ROI & Customer Journeys

TAWANTECH; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading technology firm is seeking a results-driven Digital Marketing Specialist/Manager to oversee marketing campaign ROI and analyze customer journeys. The role involves developing and implementing comprehensive digital marketing strategies. The ideal candidate will have proven experience in digital banking marketing, strong analytical skills, and the ability to communicate effectively with stakeholders. This position is based in Riyadh, Saudi Arabia.

Qualifications

• Proven experience in Digital Banking marketing campaigns.
• Strong analytical skills with the ability to interpret data.
• Excellent communication and stakeholder management skills.

Responsibilities

• Monitor and evaluate ROI for all marketing campaigns.
• Analyze user journeys and overall customer experience.
• Develop and implement comprehensive digital marketing strategies.
• Serve as the single point of contact for marketing initiatives.

Skills

Digital marketing strategy

Data analysis

Communication

Stakeholder management

Tools

CRM platforms

Analytics software

Job description

A leading technology firm is seeking a results-driven Digital Marketing Specialist/Manager to oversee marketing campaign ROI and analyze customer journeys. The role involves developing and implementing comprehensive digital marketing strategies. The ideal candidate will have proven experience in digital banking marketing, strong analytical skills, and the ability to communicate effectively with stakeholders. This position is based in Riyadh, Saudi Arabia.