Digital Marketing Lead

SiFi - Simplified Financial Solutions Company; Saudi Arabia; Hybrid; SAR 150,000 - 200,000; Full time

Job summary

A fast-growing B2B Fin-Tech company in Saudi Arabia seeks a Digital Marketing Manager to own and drive SiFi’s digital growth engine. This role involves leading demand generation, optimizing email campaigns, and analyzing performance metrics. Candidates must have over 5 years of experience in digital marketing within B2B SaaS or Fintech environments, and possess a data-driven mindset. Excellent English proficiency is required. Join us to make finance management innovative and simple for our clients.

Qualifications

• 5+ years in digital marketing, ideally in B2B SaaS or Fintech.
• Strong experience in performance marketing, analytics, and marketing automation.
• Deeply data-driven mindset — able to extract insights, identify patterns, and act fast.

Responsibilities

• Build and run always-on demand-generation and lead-generation programs.
• Own email marketing: segmentation, automation flows, and performance optimization.
• Develop and execute account-based marketing plays for priority accounts.

Skills

Digital marketing

Performance marketing

Analytics

Marketing automation

Fluent English

Job description

SiFi is a rapidly growing B2B Fin-Tech company transforming expense management for businesses in Saudi Arabia. As a licensed EMI from the Saudi Central Bank, we empower companies with innovative tools to simplify finance management.

Role Overview

You’ll own SiFi’s digital growth engine. Your mission: drive measurable pipeline through smart demand-gen, high-quality lead generation, and data-driven decision-making.

Key Responsibilities

• Build and run always-on demand-generation and lead-generation programs across paid social, search, and retargeting
• Own email marketing: segmentation, automation flows, lifecycle campaigns, and performance optimization
• Develop and execute account-based marketing (ABM) plays for priority accounts
• Analyze funnel performance, attribution, and campaign ROI — making decisions based on data, not guesswork
• Maintain dashboards to track CPL, CAC, conversion rates, and pipeline contribution
• Own all digital marketing reporting: weekly, monthly, and campaign-specific performance reports
• Coordinate with sales to align campaigns with ICP, messaging, and lead quality expectations
• Brief and manage external agencies/freelancers when needed
• Continuously experiment with new channels, creatives, landing pages, and funnel optimizations
• Prepare monthly demand-gen plans tied to clear targets, budgets, and expected outcomes

Requirements

• 5+ years in digital marketing, ideally in B2B SaaS or Fintech
• Strong experience in performance marketing, analytics, and marketing automation
• Deeply data-driven mindset — able to extract insights, identify patterns, and act fast
• Strong reporting skills: dashboards, insights, and translating data into action
• Self-managed, organized, and effective in a remote setup
• Excellent up to Fluent in English is a MUST.