Digital Marketing Analyst

Aramco Overseas Company UK Ltd; Dhahran Compound; On-site; SAR 100,000 - 130,000; Full time

Job summary

A leading energy company in Saudi Arabia is seeking a Digital Marketing Analyst to join their Channel Management Division. The role involves leveraging data analysis techniques to evaluate the effectiveness of digital marketing campaigns across various platforms. Candidates should possess a bachelor's degree in Digital Marketing or related field and at least 3 years of experience in digital marketing analytics, focusing on campaign performance and optimization. This position offers an opportunity to drive data-driven improvements in a dynamic environment.

Qualifications

• Minimum of 3 years experience in digital marketing or social media and website analytics.
• At least 2 years focused on campaign performance reporting and data-driven optimization.
• Expertise in social media and website promotion and optimization.

Responsibilities

• Provide in-depth analysis of social media campaign and website performance.
• Identify trends and opportunities for optimization.
• Provide comprehensive reporting on social media and website campaigns.

Skills

Data analysis techniques

Social media optimization

Audience segmentation

Campaign tracking

Data visualization software

Problem-solving

Education

Bachelor's degree in Digital Marketing, Data Analytics, Business Administration

Tools

Meta Ads Manager

LinkedIn Campaign Manager

Job description

Overview

We are seeking a Digital Marketing Analyst to join the Channel Management Division.

The Channel Management Division is responsible for all Aramco corporate channels which includes: website, social media channels, Aramco Life application and print publications.

As a Digital Marketing Analyst your primary role is to leverage data analysis techniques to evaluate the effectiveness of digital marketing campaigns, including paid and organic efforts across social media platforms and website.

Responsibilities

• Provide in-depth analysis of social media campaign and website performance
• Identifying trends and opportunities for optimization.
• Assess the effectiveness of key performance indicators such as reach, engagement, and conversion rates to recommend data-driven improvements.
• Perform detailed audience segmentation and behavior analysis to inform targeting strategies and campaign adjustments.
• Provide comprehensive reporting on social media and website campaigns, presenting insights to stakeholders in a clear and actionable format.
• Assess emerging trends and technologies in digital and social media marketing analytics to ensure tools and methodologies remain cutting‑edge.
• Perform testing and analysis to determine the effectiveness of various campaign elements, such as creative formats and messaging strategies.
• Increase a website's visibility in search engines to drive organic and paid traffic.
• Analyze performance metrics, and stay up to date with search engine algorithm changes.
• Work closely with the content creators and web developers to implement strategies that improve rankings and maximize Return On Investment.

Education & Experience Requirements

• Bachelor's degree in Digital Marketing, Data Analytics, Business Administration, or a related discipline from an accredited university.
• Minimum of 3 years of experience in digital marketing or social media and website analytics, including at least 2 years in a role focused on campaign performance reporting and data-driven optimization.
• Understanding of analytics tools, social media and website insights platforms, and data visualization software.
• Proficiency in using data to inform digital strategies is a requirement.
• Expertise in social media and website promotion and optimization, audience segmentation, campaign tracking, and reporting methodologies.
• Demonstrate exceptional problem-solving skills and the ability to synthesize complex data into actionable insights.
• Familiarity with digital advertising platforms, such as Meta Ads Manager or LinkedIn Campaign Manager is also necessary.
• Collaborate effectively with cross‑functional teams, ensuring data insights align with broader social media and company objectives.

Country / Region

SA