Digital & KOL Marketing Specialist

TCL; Jeddah; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading consumer electronics company in Jeddah is looking for a Digital Marketing Specialist with 2-5 years of experience in digital and influencer marketing. The role involves developing marketing strategies across various platforms, managing influencer partnerships, and optimizing digital campaigns. Fluency in English and Arabic is required. This is a great opportunity to participate in impactful campaigns within the Saudi digital landscape.

Qualifications

• 2-5 years of experience in digital marketing and/or influencer/KOL marketing.
• Proven ability to manage multi-channel campaigns and influencer partnerships.
• Strong understanding of the Saudi digital landscape and consumer behavior.

Responsibilities

• Develop and execute digital marketing strategies across various platforms.
• Lead and optimize digital campaigns for launches and promotions.
• Manage relationships with influencers across various sectors.

Skills

Digital marketing

Influencer/KOL marketing

Campaign management

Analytical skills

Communication skills

Organizational skills

Bilingual (English, Arabic)

Tools

Google Ads

Meta Business Suite

GA4

Job description

Key Responsibilities

• Develop and execute digital marketing strategies across paid media, social, SEO, and CRM.
• Lead and optimize digital campaigns for product launches, promotions, and brand activations.
• Identify, onboard, and manage relationships with influencers/KOLs across tech, lifestyle, entertainment, and gaming.
• Coordinate campaign briefs, content approvals, posting schedules, and ensure content aligns with brand guidelines.
• Monitor and report on campaign performance, including reach, engagement, and ROI; suggest improvements.
• Manage agency relationships, media planning, contract management, and budget allocation.
• Stay updated on digital and influencer trends, platform updates, and audience preferences in KSA.
• Collaborate with internal teams to amplify content and ensure brand consistency.

Requirements

• 2–5 years of experience in digital marketing and/or influencer/KOL marketing, preferably in consumer electronics or FMCG.
• Proven ability to manage multi-channel campaigns and influencer partnerships.
• Strong understanding of the Saudi digital landscape, consumer behavior, and media platforms.
• Familiarity with platforms like TikTok Instagram, YouTube, Snapchat, and tools such as Google Ads, Meta Business Suite, and GA4.
• Strong organizational, analytical, and communication skills.
• Fluent in English and Arabic.
• Passion for digital storytelling, innovation, and creator culture.