Role Overview
The Customer Experience Manager is responsible for designing and implementing strategies that enhance customer satisfaction, loyalty, and retention across all touchpoints including online. This role ensures a seamless and positive customer journey, aligning with the company’s vision and operational goals.
Key Responsibilities
Strategy Development
- Develop and execute a comprehensive customer experience strategy aligned with business objectives.
- Implement customer journey mapping and continuous improvement initiatives.
Customer Feedback & Insights
- Establish and manage feedback mechanisms (surveys, NPS, focus groups).
- Analyze customer data to identify trends and areas for improvement.
Cross-Functional Collaboration
- Work closely with Marketing, Operations, and Digital teams to optimize customer touchpoints.
- Ensure consistency in service standards across all channels (in-store, online, call center).
Service Standards & Training
- Define and maintain customer service protocols.
- Conduct regular training for staff to enhance customer service skills.
Retention & Loyalty Programs
- Design and implement loyalty programs to increase customer engagement.
- Monitor effectiveness and ROI of retention strategies.
Performance Monitoring
- Track KPIs such as Customer Satisfaction Score (CSAT), Net Promoter Score (NPS), and Customer Effort Score (CES).
- Prepare and present reports to senior management.
Qualifications
- Education: Bachelor’s degree in Business Administration, Marketing, or related field.
- Experience: 5–8 years in customer experience or service management, preferably in retail.
- Skills:
- Strategic thinking and problem-solving.
- Strong analytical and data interpretation skills.
- Excellent communication and leadership abilities.
- Familiarity with CRM systems and digital customer engagement tools.
Preferred Competencies
- Knowledge of GCC retail market and customer behavior.
- Ability to lead change and drive customer-centric culture.
- Fluency in Arabic and English.