CRM Coordinator / Executive

Independent Food Company; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A growing food business in Riyadh is seeking a CRM Executive to drive customer retention and loyalty. The role focuses on optimizing CRM campaigns across various channels and requires fluency in Arabic. Ideal candidates will have experience in e-commerce and strong analytical skills. This is an exciting opportunity for those passionate about customer engagement in the food industry.

Qualifications

• Minimum 2 years of hands-on CRM experience in e-commerce or retail.
• Solid understanding of segmentation, lifecycle marketing, and automation tools.
• Fluency in Arabic (written and spoken); English is a plus.

Responsibilities

• Plan, build, and optimize CRM campaigns across various channels.
• Analyze customer data to define segments and monitor KPIs.
• Collaborate with marketing and design teams for cohesive campaigns.

Skills

CRM campaign management

Customer data analysis

Segmentation and targeting

Strong analytical skills

Communication skills

Tools

MoEngage

Braze

Salesforce

Job description

We’re Hiring: CRM Executive / Coordinator – Arabic Speaker

An exciting opportunity is open to join a fast-growing independent food company as a CRM Executive! If you're passionate about customer engagement, loyalty, and data-driven marketing—and you're fluent in Arabic—this role is for you.

About the Role
As a CRM Executive, you will support the development and execution of our customer relationship strategies across dine-in and delivery concepts. You’ll help drive customer retention, loyalty, and personalized experiences across multiple restaurant brands.

Key Responsibilities
-Plan, build, and optimize CRM campaigns across channels (email, WhatsApp, SMS, etc.)
-Analyze customer data to define segments (including RFM & behavior-based targeting)
-Collaborate with marketing, content, and design teams to deliver cohesive campaigns
-Monitor KPIs such as open rates, conversion, CLTV, retention, ROI, and strike rate
-Support in the setup of customer journeys, loyalty triggers, and A/B tests
-Maintain and update CRM calendar, campaign templates, and reports
-Ensure data quality, compliance, and consistency across platforms

-Ensure Arabic content quality and alignment with each brand’s tone and identity

Requirements
-Minimum 2 years of hands-on CRM experience, preferably in e-commerce or retail
-Solid understanding of segmentation, lifecycle marketing, and automation tools
-Comfortable working with CRM platforms (e.g., MoEngage, Braze, Salesforce, etc.)
-Strong analytical skills and confidence working with numbers and performance reports
-Excellent communication and coordination skills

-Fluency in Arabic (written and spoken) – English is a plus

Bonus if you have:

• Experience in loyalty programs or retention initiatives

• Familiarity with HTML for email templates or working with data teams

• A keen interest in customer experience and personalization trends

• Experience in the F&B industry or QSR (quick service restaurants)