Creative Director

Gathern; Saudi Arabia; On-site; SAR 200,000 - 300,000; Full time

Job summary

A dynamic marketing agency in Saudi Arabia is seeking an experienced leader to oversee end-to-end content creation. The candidate will manage external agencies, coordinate in-house production, and ensure quality across all channels while optimizing workflows. Ideal applicants will have over 10 years of experience in creative production and demonstrated success in driving multi-channel marketing efforts. This role requires exceptional communication and stakeholder management skills.

Qualifications

• 10+ years leading creative production for multi-channel marketing.
• Demonstrated success managing agencies and in-house teams.
• Expert in creative direction and feedback.
• Deep understanding of content strategy and storytelling.
• Proficiency with creative tools and production pipelines.

Responsibilities

• Lead and oversee content creation across campaigns.
• Manage agencies and in-house content production.
• Ensure quality, brand alignment, and timely delivery.
• Collaborate cross-functionally to refine creative proposals.
• Implement measurement and continuous improvement for content.

Skills

Creative Excellence

Operational Discipline

Storytelling and Channel Fit

Data-Informed Iteration

Exceptional communication

Stakeholder management

Mastery in scheduling and workflow

Tools

Adobe Creative Cloud

Figma

Premiere Pro

DaVinci Resolve

Asana

Jira

Trello

Job description

Job Purpose

Lead and oversee end-to-end content creation across campaigns and channels, managing agencies and an in‑house studio to deliver high‑quality, on‑brief creative at scale. Set and enforce quality standards, optimize workflows, and ensure on‑time delivery while providing hands‑on creative direction and production support when needed.

Key Accountabilities

• Agency Management:
  1. Select, brief, and manage external agencies and freelancers for design, video, and copy projects; define SOWs, timelines, milestones, and deliverables.
  2. Run a disciplined feedback and approval process to keep revision cycles ≤ 10% and delivery on SLA.
  3. Maintain a vetted roster of partners and rate cards; negotiate for speed, quality, and cost efficiency.
• In‑House Content Production:
  1. Lead an internal content pod to produce images, videos, motion graphics, and copy for brand, performance, CRM, web/app, and social channels.
  2. Establish creative standards, templates, and reusable systems to increase output without sacrificing quality.
  3. Personally contribute when necessary (storyboarding, copy refinement, design direction, editing).
• Quality, Brand, and Objective Alignment:
  1. Translate campaign briefs into executable creative work with clear messages, offers, and CTAs.
  2. Ensure every asset aligns with the brief, audience insights, channel specs, and campaign objectives.
  3. Own brand governance across tone of voice, visual identity, and accessibility; run pre‑flight QA.
• Planning and Workflow Orchestration:
  1. Partner with Marketing Operations to slot work into the master campaign calendar and protect timelines.
  2. Convert briefs into production plans with milestones, owners, dependencies, and asset checklists.
  3. Maintain an asset tracker and DAM hygiene for version control, usage rights, and reusability.
• Measurement and Continuous Improvement:
  1. Implement content Quality Score criteria; analyze revision drivers and post‑campaign performance.
  2. Turn learnings into playbooks and creative testing frameworks (formats, hooks, thumbnails, lengths).
  3. Report on on‑time delivery, quality, revision rate, and volume; tie creative to revenue impact.
• Cross‑Functional Collaboration:
  1. Work closely with Brand, Content, Digital, Product, Growth, and Analytics to refine propositions, iterate creatives from test results, and localize assets where needed.
  2. 10+ years leading creative production for multi‑channel marketing (brand, performance, CRM, social, web/app); strong record shipping at speed and scale.
  3. Demonstrated success managing agencies and in‑house makers; expert at brief translation, creative direction, and feedback that improves work quickly.
  4. Deep understanding of content strategy, storytelling, and platform‑native formats across Meta, TikTok, YouTube, X, LinkedIn, Snapchat, programmatic, and CRM.
  5. Scheduling and workflow mastery: capacity planning, sprinting, traffic management, and approval gates.
  6. Proficiency with creative toolchains and production pipelines; working knowledge of rights, licensing, and DAM.
  7. Exceptional communication and stakeholder management; calm under deadline pressure; high attention to detail.
• Competencies:
  1. Creative Excellence: Elevates the idea and the craft while staying laser‑focused on objectives.
  2. Operational Discipline: Builds repeatable templates, enforces SLAs, and controls revision loops.
  3. Storytelling and Channel Fit: Tailors concepts and hooks to each platform and audience.
  4. Data‑Informed Iteration: Uses tests and performance signals to optimize creativity systematically.
• Leadership and Coaching: Develops talent; creates a culture of speed, quality, and ownership.

Preferred Tools and Methods

• Design and motion: Adobe Creative Cloud (Photoshop, Illustrator, After Effects), Figma.
• Video: Premiere Pro, DaVinci Resolve, or Final Cut; basic audio cleanup tools.
• Copy and collaboration: Docs/Slides, task managers (Asana/Jira/Trello), asset trackers/DAM.
• QA: Checklists for brand, specs, accessibility, subtitles/captions, and localization.