Creative Director

Gathern; Riyadh; On-site; SAR 200,000 - 300,000; Full time

Job summary

A leading Saudi hospitality platform is seeking a seasoned professional to lead creative production across various campaigns. Responsibilities include managing agencies, ensuring quality standards, and driving innovative content strategies to align with brand objectives. Candidates should possess over 10 years of experience in multi-channel marketing, agency management, and a deep understanding of content strategy. The role is based in Riyadh, Saudi Arabia and offers an exciting opportunity to shape the future of tourism in the region.

Benefits

Competitive salary

Dynamic work environment

Growth opportunities

Qualifications

• 10+ years leading creative production for multi-channel marketing.
• Strong record managing agencies and in-house teams.
• Deep understanding of content strategy and storytelling.

Responsibilities

• Lead and oversee end-to-end content creation across campaigns.
• Manage external agencies and in-house production.
• Ensure brand alignment and quality standards.

Skills

Creative direction

Agency management

Content strategy

Cross-channel marketing

Communication

Tools

Adobe Creative Cloud

Figma

Premiere Pro

Job description

At Gathern, we’re not just a platform, we’re the homegrown Saudi success story that built and leads the alternative hospitality sector across the Kingdom. As the largest peer-to-peer vacation rental marketplace in Saudi Arabia, Gathern enables travelers to explore the country through authentic stays hosted by local residents 🏡 while directly supporting Saudi Vision 2030 by boosting tourism, empowering communities, and expanding accommodation supply.

Backed by our SAR 270 million Series B funding round 💸 led by Sanabil Investments (PIF-owned) and valuing Gathern at over SAR 1 billion! We’re entering an exciting new chapter of growth, innovation, and regional expansion as we prepare for a future Tadawul listing 📈.

With 5M+ users 👥, guests from 150+ nationalities 🌍, a network of 72,000+ hospitality units 🏘️, and more than SAR 2 billion paid to 33,000+ Saudi hosts, Gathern stands as one of the fastest-growing tech companies in the Kingdom, holding a 44% national market share and 53% in Riyadh!

This is your opportunity to join a company that’s redefining travel and shaping the future of tourism in Saudi Arabia!

Job Purpose: Lead and oversee end-to-end content creation across campaigns and channels, managing agencies and an in-house studio to deliver high-quality, on-brief creative at scale. Set and enforce quality standards, optimize workflows, and ensure on-time delivery while providing hands-on creative direction and production support when needed.

Key Accountabilities

Agency Management

• Select, brief, and manage external agencies and freelancers for design, video, and copy projects; define SOWs, timelines, milestones, and deliverables.
• Run a disciplined feedback and approval process to keep revision cycles ≤ 10% and delivery on SLA.
• Maintain a vetted roster of partners and rate cards; negotiate for speed, quality, and cost efficiency.

In-House Content Production

• Lead an internal content pod to produce images, videos, motion graphics, and copy for brand, performance, CRM, web/app, and social channels.
• Establish creative standards, templates, and reusable systems to increase output without sacrificing quality.
• Personally contribute when necessary (storyboarding, copy refinement, design direction, editing).

Quality, Brand, and Objective Alignment

• Translate campaign briefs into executable creative work with clear messages, offers, and CTAs.
• Ensure every asset aligns with the brief, audience insights, channel specs, and campaign objectives.
• Own brand governance across tone of voice, visual identity, and accessibility; run pre-flight QA.

Planning and Workflow Orchestration

• Partner with Marketing Operations to slot work into the master campaign calendar and protect timelines.
• Convert briefs into production plans with milestones, owners, dependencies, and asset checklists.
• Maintain an asset tracker and DAM hygiene for version control, usage rights, and reusability.

Measurement and Continuous Improvement

• Implement content Quality Score criteria; analyze revision drivers and post-campaign performance.
• Turn learnings into playbooks and creative testing frameworks (formats, hooks, thumbnails, lengths).
• Report on on-time delivery, quality, revision rate, and volume; tie creative to revenue impact.

Cross-Functional Collaboration

• Work closely with Brand, Content, Digital, Product, Growth, and Analytics to refine propositions, iterate creatives from test results, and localize assets where needed.

• 10+ years leading creative production for multi-channel marketing (brand, performance, CRM, social, web/app); strong record shipping at speed and scale.
• Demonstrated success managing agencies and in-house makers; expert at brief translation, creative direction, and feedback that improves work quickly.
• Deep understanding of content strategy, storytelling, and platform-native formats across Meta, TikTok, YouTube, X, LinkedIn, Snapchat, programmatic, and CRM.
• Scheduling and workflow mastery: capacity planning, sprinting, traffic management, and approval gates.
• Proficiency with creative toolchains and production pipelines; working knowledge of rights, licensing, and DAM.
• Exceptional communication and stakeholder management; calm under deadline pressure; high attention to detail.

Competencies

• Creative Excellence: Elevates the idea and the craft while staying laser-focused on objectives.
• Operational Discipline: Builds repeatable templates, enforces SLAs, and controls revision loops.
• Storytelling and Channel Fit: Tailors concepts and hooks to each platform and audience.
• Data-Informed Iteration: Uses tests and performance signals to optimize creativity systematically.
• Leadership and Coaching: Develops talent; creates a culture of speed, quality, and ownership.

Preferred Tools and Methods

• Design and motion: Adobe Creative Cloud (Photoshop, Illustrator, After Effects), Figma.
• Video: Premiere Pro, DaVinci Resolve, or Final Cut; basic audio cleanup tools.
• Copy and collaboration: Docs/Slides, task managers (As/Jira/Trello), asset trackers/DAM.
• QA: Checklists for brand, specs, accessibility, subtitles/captions, and localization.