Category & Trade Marketing Lead, Retail Growth (Riyadh)

Antal International Network; Riyadh; On-site; Confidential; Full time

Job summary

A Saudi-based food reselling company is seeking a Category & Trade Marketing Executive in Riyadh. This role requires executing category growth initiatives, developing business plans, and managing marketing activations with major retailers like Carrefour and Lulu. Candidates should have over 3 years of experience in category management or trade marketing in the FMCG sector, along with a degree in Business or Marketing. This position offers a strategic role intertwined with field execution.

Qualifications

• 3+ years of experience in Category Management, Trade Marketing, or Modern Trade Sales, preferably in FMCG or Food & Beverage industries.
• Proven track record of interacting with modern trade retailers at HQ or regional level.
• Hands-on field execution mindset with attention to retail detail (planograms, placement, pricing, promo).

Responsibilities

• Build and manage strong relationships with category buyers and procurement teams across major modern trade retailers.
• Develop customer-specific business plans to drive distribution, shelf presence, and secondary placement.
• Execute in-store visibility campaigns, promotions, and launches in coordination with marketing and merchandising teams.
• Analyze sell-out data, shelf share, and market trends to identify gaps and opportunities by channel and category.
• Monitor and optimize planogram compliance and pricing across retailers.
• Support sales and marketing with preparation of category reviews and activation calendars.
• Supervise and guide merchandising resources to maximize in-store impact and ROI.
• Collaborate with marketing for the deployment of POSM, BTL activations, and seasonal campaigns.

Skills

Category Management

Trade Marketing

Modern Trade Sales

Retail Detail Attention

Education

Bachelor’s degree in Business Administration or Marketing

Job description

A Saudi-based food reselling company is seeking a Category & Trade Marketing Executive in Riyadh. This role requires executing category growth initiatives, developing business plans, and managing marketing activations with major retailers like Carrefour and Lulu. Candidates should have over 3 years of experience in category management or trade marketing in the FMCG sector, along with a degree in Business or Marketing. This position offers a strategic role intertwined with field execution.