BRT Marketing Strategist & Brand Leader

Egis Group; Medina; On-site; SAR 150,000 - 200,000; Full time

Job summary

A Leading Engineering Firm is seeking a Marketing Expert to develop marketing strategies for the Bus Rapid Transit (BRT) project in Medina, Saudi Arabia. The ideal candidate will have a Master's degree in Marketing and 15 years of experience, including 5 years in transportation marketing. Responsibilities include conducting market research, developing advertising campaigns, and fostering partnerships to enhance project visibility. Fluency in English and Arabic is required.

Qualifications

• 15 years of relevant experience in major projects with 5 years in transportation marketing.
• Proven ability to create and execute successful marketing campaigns.

Responsibilities

• Conduct market research to inform marketing strategies.
• Prepare a marketing strategy aimed at identifying potential investors.
• Develop a comprehensive advertising campaign plan.
• Measure the success of campaigns through data analysis.
• Identify and pursue revenue opportunities through partnerships.

Skills

Strong analytical and problem-solving skills

Exceptional communication skills

Proficiency in digital marketing tools

Creative thinking

Education

Master’s in Marketing, Business Administration or Communications

Professional Certified Marketer (PCM)

Job description

A Leading Engineering Firm is seeking a Marketing Expert to develop marketing strategies for the Bus Rapid Transit (BRT) project in Medina, Saudi Arabia. The ideal candidate will have a Master's degree in Marketing and 15 years of experience, including 5 years in transportation marketing. Responsibilities include conducting market research, developing advertising campaigns, and fostering partnerships to enhance project visibility. Fluency in English and Arabic is required.