Brand Transformation Lead (Snacks)

PepsiCo Deutschland GmbH; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading global food and beverage company is hiring a marketing manager based in Riyadh to drive the transformation of Lay's brand. The role requires execution of strategic initiatives, brand planning, and collaboration across functions. Candidates should have 3-5 years of FMCG brand marketing experience and a graduate/post-graduate qualification. Strong project management and stakeholder management skills are essential. Join a dynamic team committed to sustainability and inclusion.

Qualifications

• 3-5 years of experience in FMCG brand marketing.
• Experience in leading new brand/sub-brand launches.
• Strong financial acumen and brand P&L awareness.

Responsibilities

• Execute transformation of Lay’s, enhancing product attributes and innovation.
• Lead cross-functional projects to enhance brand performance.
• Conduct cost-benefit analysis for brand initiatives.

Skills

Brand building & activations

Project management

Stakeholder management

Cross-functional collaboration

Education

Graduate/post-graduate from premiere institutes

Job description

A leading global food and beverage company is hiring a marketing manager based in Riyadh to drive the transformation of Lay's brand. The role requires execution of strategic initiatives, brand planning, and collaboration across functions. Candidates should have 3-5 years of FMCG brand marketing experience and a graduate/post-graduate qualification. Strong project management and stakeholder management skills are essential. Join a dynamic team committed to sustainability and inclusion.