Brand Manager -F&B | Saudi Arabia

RAWAJ; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A dynamic brand in the F&B sector located in Riyadh seeks an experienced Brand Manager to spearhead the brand strategy and expand its market identity. The ideal candidate will have 5-7 years of brand management experience, particularly in digital marketing and campaign management. Responsibilities include overseeing marketing execution and enhancing customer engagement. Competitive compensation and opportunities for professional growth are offered.

Qualifications

• Minimum 5–7 years of experience in brand management or marketing.
• Experience within the F&B, retail, or consumer goods sectors.
• Proven ability to manage creative teams and agency relationships.

Responsibilities

• Lead and expand the brand’s identity and market presence.
• Plan and execute integrated marketing campaigns.
• Conduct market research and competitor analysis.

Skills

Brand management

Digital marketing

Analytical skills

Leadership

Project management

Education

Bachelor’s degree in Marketing or Business Administration

Tools

Marketing tools

Digital analytics software

Job description

Leverage your expertise and become a key force in shaping a fast-growing brand within the F&B coffee industry, based in Riyadh, Saudi Arabia.

As a Brand Manager, you will play a crucial role in leading and expanding the brand’s identity, market presence, and multi-channel growth. You will drive brand strategy, oversee marketing execution, and collaborate closely with cross‑functional teams to strengthen customer engagement and elevate brand performance.

Key Accountabilities

• Build and refine a strong brand identity that reflects the company’s values and market positioning.
• Conduct market research and competitor analysis to identify trends, customer preferences, and new growth opportunities.
• Plan, execute, and optimize integrated marketing campaigns across digital, retail, and wholesale platforms.
• Analyze campaign performance, ensuring high impact and strong return on investment (ROI).
• Manage partnerships with external agencies and vendors to enhance brand visibility and effectiveness.
• Oversee all creative output, ensuring alignment with the brand’s visual identity and strategic direction.
• Develop compelling content and messaging tailored to different customer segments and channels.
• Ensure consistency of brand representation across digital assets, in‑store materials, and promotional campaigns.

Knowledge, Skills, and Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field (additional certifications are a plus).
• Minimum 5–7 years of experience in brand management or marketing, preferably within the F&B, retail, or consumer goods sectors.
• Strong experience in multi‑channel brand building, digital marketing, and campaign management.
• Proven ability to manage creative teams, agencies, and cross‑functional projects.
• Excellent analytical skills with proficiency in marketing tools, digital analytics, and customer insights.
• Strong communication, leadership, and project management capabilities.