Brand Manager

Novartis Farmacéutica; Riyadh; On-site; SAR 150,000 - 210,000; Full time

Job summary

A leading healthcare company is seeking a Marketing Manager for Kesimpta, responsible for developing operational plans, managing budgets, and ensuring brand success. Ideal candidates will have a strong background in marketing, with fluency in both English and Arabic and experience in the pharmaceutical industry.

Qualifications

• At least 3-5 years of experience in field sales or related marketing services.
• Fluent in English and Arabic.

Responsibilities

• Develop marketing strategies to optimize brand profitability.
• Manage budgets and monitor business performance.
• Liaise with external entities for brand initiatives.

Skills

Marketing principles

Communication

Relationship management

Strategic thinking

Education

University degree in Science, Marketing or Business

Job description

Development, implementation and accountability for operational plans which optimise profitability, market share and revenue growth for a Kesimpta in the short and long term.

About the Role

Major Accountabilities:
• Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
• Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
• Liaison with external agencies to deliver initiatives for Kesimpta
• Accurate management of budgets for Kesimpta.
• Creates and delivers operational plans appropriate to life cycle of brand to optimise return for Novartis.
• Delivery of sales targets
• Full accountability for brand and delivery of all programmers related to it.
• Understanding and use of marketing principles and C4 process to deliver to customer needs
• Multiple Sclerosis disease and market understanding to develop customer insights through appropriate techniques/tools
• Support and Build team to achieve team goals
• Management of external agencies to meet team goals
• Acts as Kesimpta brand champion to create enthusiasm and focus internally and with external customers and agencies.

Key performance indicators/ Measures of success
• Manage and optimize relationships with all relevant external agencies and patient (and other) groups through development of effective relationships.
• Full financial accountability of advertising and promotion budgets
• Full understanding and use of key market research approaches and giving recommendations and acting on results that create positive business outcome.
• Deliver 90% of operational plan, on time and to a high standard.
• Manage all components of a Kesimpta components as priority brand.
• Build and develop strategic forecasting from a robust patient model.
• Launch a line extension, new campaign, commercial program, and/or generic defense.

Job Dimensions:

• Number of Employees: 0
• Financial responsibility:Contributes to overall sales target
• Impact on the organization: Medium - High

Ideal Background:

• Education:University degree or equivalent in Science, Marketing or Business qualification.
• Experience:At least 3-5 years field sales experience or related marketing services experience and brand management experience.
• Languages: Fluent in English and Arabic.
  

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