Brand Manager

Al-Shiaka; Jeddah; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading retail and wholesale company in Jeddah is seeking a highly motivated Brand Manager to develop and execute comprehensive brand strategies. The ideal candidate will possess strong experience in brand management, marketing, and consumer insights. Responsibilities include leading marketing campaigns, analyzing market trends, and collaborating with teams. Strong analytical skills and a Bachelor's degree in related fields are required. Fluency in English and strong leadership abilities are essential.

Qualifications

• Proven experience in brand management within the retail or wholesale sector.
• Strong analytical skills with the ability to interpret data.
• Excellent communication and interpersonal skills.
• Creative thinker with a passion for branding.
• Ability to thrive in a fast-paced environment.
• Strong leadership skills with experience mentoring.
• Proficiency in digital marketing and social media strategies.
• Strong understanding of consumer behavior.
• Fluency in English; Arabic is an advantage.

Responsibilities

• Develop and implement brand strategies aligned with company objectives.
• Conduct market research and analyze consumer insights.
• Collaborate with marketing to create and execute campaigns.
• Monitor and evaluate brand initiatives and performance.
• Manage brand budget and resources.
• Work with product development teams on new products.
• Establish relationships with advertising agencies and media outlets.
• Conduct competitor analysis.
• Train and mentor junior marketing staff.
• Lead presentations to senior management.

Skills

Brand Strategy Development

Market Research

Digital Marketing

Project Management

Communication Skills

Education

Bachelor's degree in Marketing or Business Administration

Job description

Overview

We are seeking a highly motivated and experienced Brand Manager to join our dynamic team in the retail and wholesale industry. The ideal candidate will have a strong background in brand management, marketing strategies, and consumer insights. As a Brand Manager, you will be responsible for developing and executing brand strategies that resonate with our target audience while driving sales growth and brand awareness. You will collaborate with cross-functional teams to ensure the alignment of brand messaging across all channels, including digital, print, and in-store promotions. This position requires a creative thinker who can analyze market trends and consumer behavior to enhance our brand's positioning in the competitive landscape.

Responsibilities

1. Develop and implement comprehensive brand strategies that align with the company's overall objectives and market demands.


2. Conduct market research and analyze consumer insights to identify opportunities for brand growth and enhancement.


3. Collaborate with the marketing team to create and execute marketing campaigns that effectively promote the brand and engage consumers.


4. Monitor and evaluate the performance of brand initiatives and campaigns, providing actionable insights for continuous improvement.


5. Manage the brand's budget and allocate resources effectively to maximize return on investment.


6. Work closely with product development teams to ensure that new products align with brand values and consumer expectations.


7. Establish and maintain strong relationships with external partners, including advertising agencies and media outlets.


8. Conduct competitor analysis to identify trends and best practices, ensuring our brand remains competitive in the market.


9. Train and mentor junior marketing staff on brand management best practices and strategies.


10. Lead brand presentations and reports to senior management, showcasing brand performance and strategic recommendations.

Qualifications

1. Proven experience in brand management within the retail or wholesale sector, with a track record of successful brand campaigns.


2. Strong analytical skills with the ability to interpret data and make data-driven decisions.


3. Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.


4. Creative thinker with a passion for branding and marketing innovation.


5. Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.


6. Strong leadership skills, with experience mentoring and developing junior team members.


7. Proficiency in digital marketing and social media strategies.


8. Strong understanding of consumer behavior and market trends.


9. Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.


10. Fluency in English; proficiency in Arabic is an advantage.

Skills

• Brand Strategy Development: Expertise in creating and implementing brand strategies that align with business objectives and resonate with target audiences.


• Market Research: Proficient in conducting comprehensive market research to gather insights on consumer behavior and market trends, enabling informed decision-making.


• Digital Marketing: Strong understanding of digital marketing channels, including social media, email marketing, and SEO, to effectively promote brand initiatives.


• Project Management: Ability to manage multiple projects simultaneously, ensuring timely execution of brand campaigns while adhering to budgets.


• Communication Skills: Excellent verbal and written communication skills, essential for collaborating with cross-functional teams and presenting brand strategies to stakeholders.