Brand Executive

confidential; Riyadh; On-site; SAR 200,000 - 300,000; Full time

Job summary

An esteemed jewelry and gold firm in Riyadh is seeking a dynamic Brand Executive to enhance brand presence and drive marketing strategies. The ideal candidate will develop marketing campaigns, analyze trends, and work collaboratively to ensure brand consistency. Passion for the jewelry industry and proficiency in both English and Arabic are essential. This role demands creativity and strong analytical skills to elevate brand image and customer engagement.

Qualifications

• Proven experience in brand management, preferably within the jewelry or luxury goods industry.
• Strong understanding of marketing principles and digital marketing strategies.
• Excellent communication skills, both verbal and written, with the ability to convey brand messages effectively.
• Creative mindset with a keen eye for design and attention to detail.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Strong analytical skills to interpret data and make data-driven decisions.
• Passion for the jewelry industry and an understanding of current market trends.
• Fluent in both English and Arabic, with the ability to communicate across diverse audiences.
• Demonstrated ability to build and maintain professional relationships.
• Proficiency in using marketing software and tools to enhance brand visibility.

Responsibilities

• Develop and implement comprehensive brand strategies to enhance market presence and drive sales growth.
• Conduct thorough market research to identify trends, customer preferences, and competitive landscape.
• Collaborate with the creative team to design visually appealing marketing materials.
• Manage social media platforms and digital marketing campaigns.
• Analyze campaign performance metrics and adjust strategies accordingly.
• Build and maintain relationships with key stakeholders.
• Organize and participate in promotional events and exhibitions.
• Provide training and support to sales staff on brand messaging.
• Monitor brand performance and propose innovative ideas.
• Prepare regular reports on brand performance and market insights.

Skills

Brand Management

Digital Marketing

Market Research

Communication

Project Management

Job description

We are seeking a dynamic and results-driven Brand Executive to join our esteemed jewelry and gold company in Riyadh, Saudi Arabia. The ideal candidate will play a pivotal role in enhancing our brand presence and driving marketing strategies that resonate with our target audience. You will be responsible for developing and executing marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to ensure brand consistency. Your expertise in brand management and passion for the jewelry industry will be essential as you work to elevate our brand's image and increase customer engagement.

Responsibilities

1. Develop and implement comprehensive brand strategies to enhance market presence and drive sales growth.
2. Conduct thorough market research to identify trends, customer preferences, and competitive landscape, allowing for informed decision-making.
3. Collaborate with the creative team to design visually appealing marketing materials that reflect the brand's identity.
4. Manage social media platforms and digital marketing campaigns to engage customers and promote brand awareness.
5. Analyze campaign performance metrics and adjust strategies to optimize results and achieve business objectives.
6. Build and maintain relationships with key stakeholders, including suppliers, retailers, and media representatives.
7. Organize and participate in promotional events and exhibitions to showcase our products and connect with potential customers.
8. Provide training and support to sales staff on brand messaging and product knowledge.
9. Monitor brand performance and market trends to propose innovative ideas that align with consumer demands.
10. Prepare regular reports on brand performance, market insights, and recommendations for improvement.

Preferred Candidate

1. Proven experience in brand management, preferably within the jewelry or luxury goods industry.
2. Strong understanding of marketing principles and digital marketing strategies.
3. Excellent communication skills, both verbal and written, with the ability to convey brand messages effectively.
4. Creative mindset with a keen eye for design and attention to detail.
5. Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
6. Strong analytical skills to interpret data and make data-driven decisions.
7. Passion for the jewelry industry and an understanding of current market trends.
8. Fluent in both English and Arabic, with the ability to communicate across diverse audiences.
9. Demonstrated ability to build and maintain professional relationships.
10. Proficiency in using marketing software and tools to enhance brand visibility.

Skills

• Brand Management: Understanding of brand development and management principles, ensuring that the brand maintains a consistent image and message across all platforms.
• Digital Marketing: Proficiency in digital marketing techniques, including SEO, content marketing, and social media marketing, to effectively engage the target audience.
• Market Research: Ability to conduct market analysis to understand customer needs and preferences, enabling the development of targeted marketing strategies.
• Communication: Exceptional verbal and written communication skills, essential for crafting compelling marketing messages and collaborating with team members.
• Project Management: Strong organizational skills to manage multiple projects, ensuring timely execution and adherence to brand guidelines.