About Ogilvy
Memac Ogilvy is one of the leading creative networks in MENA, with a strong presence in KSA and across the GCC and North Africa. It is part of the formidable worldwide Ogilvy network. It’s the only truly integrated comms network – with beyond Brand & Advertising, a deep PR & Influence, Social Media Performance and Customer Engagement & Digital capability under 1 P&L and under single leadership. MemacOgilvy is about Making Brands Matter. We deliver on this by combining expert and new capabilities for modern marketing solutions (we are not a traditional advertising agency anymore) with solid project management expertise for agile and effective delivery as well as through a passionate talent agenda.
The agency is the most awarded Middle Eastern agency in Cannes as well as a big winner at the local award show Lynx. It counts around 600 staff members.
What You’ll Do
- Review and refine Arabic copy for advertising campaigns, marketing materials, and other communications to ensure accuracy, clarity, and adherence to brand voice and messaging.
- Ensure all Arabic content has an instant, positive impact on the consumer, effectively promoting the product or brand being advertised.
- Edit and enhance Arabic straplines, slogans, body copy, jingles, and scripts to align with strategic objectives and creative vision.
- Verify the linguistic and cultural appropriateness of Arabic content for the target audience.
- Work in close partnership with Art Directors, Copywriters, and other creative team members to ensure seamless integration of edited Arabic copy with visual elements.
- Contribute to the overall creative process by providing editorial insights and ensuring the highest quality of Arabic content.
- Be part of a diverse creative team that is led by our CCO (Chief Creative Officer).
- Have your work deputized and quality control assessed by the senior creative directors.
- Embody Ogilvy values, contributing to the creative boost in a competitive industry space.
- Think critically and apply editorial expertise to ensure imaginative and intelligent advertisements based on client briefs.
- Push boundaries of original thinking in content refinement to explore new and effective editorial solutions.
- Communicate editorial insights and recommendations effectively to a wide audience of varying levels of creative knowledge.
- Translate strategic creative concepts into polished and effective Arabic executions to be presented to the client.
- Ensure edited content meets the highest standards, involving and communicating with the necessary creative team.
- Modify and refine initial content into workable concepts until the client is satisfied.
- Align the Arabic copy with art direction and vice versa, ensuring linguistic and visual harmony.
Responsibilities
- Liaise with clients and interpret their briefs to understand editorial requirements.
- Review and edit Arabic content for accuracy, grammar, spelling, punctuation, and style.
- Ensure consistency in tone, voice, and terminology across all Arabic communications.