Senior Field Marketing Manager

3 weeks ago Be among the first 25 applicants

About Ververica

Ververica was founded by the original creators of Apache Flink with the mission to empower every enterprise to leverage real-time data streaming for business success. We develop software and provide services that help businesses unlock the full potential of streaming data. Our culture is collaborative, innovative, and driven by a passion for building state-of-the-art solutions.

Position Overview

We are seeking an experienced Senior Field Marketing Manager to strategically plan, execute, and measure high-impact marketing events and initiatives designed to enhance community engagement, generate qualified leads, and amplify Ververica's brand presence. You will own our event strategy, including our flagship first-party event Flink Forward, as well as regional and virtual engagements, ensuring each delivers tangible results aligned with our growth objectives.

Requirements Key Responsibilities

• Strategically plan, manage, and execute events where Ververica participates (as a speaker, sponsor, attendee or organizer), regional meetups, webinars, and other virtual and in-person events
• Ensure high attendee satisfaction, engagement, and commercial impact (measured by leads, MQLs, and opportunities) by delivering compelling event experiences aligned with Ververica's brand and messaging
• Organize and own the pre- and post-event processes, including outreach and follow-up
• Coordinate logistics, speaker management, and sponsorship fulfillment for third-party events
• Own the sponsorship sales and partnerships for Flink Forward
• Collaborate closely with Sales and Sales Operations to ensure seamless lead capture, scoring, and nurturing post-event
• Own and develop Ververica's footprint in the community, including meetups and workshops; both virtual and in-person

Account-Based Field Activities

• Collaborate with sales and marketing to craft and deploy account- or vertical-specific marketing tactics, such as executive dinners, VIP events, Customer Advisory Boards, or co-branded content for high-value target accounts

Content and Communications

• Coordinate creation and own distribution of pre- and post-event content, including promotional materials, videos, blogs, session summaries, and social media engagement
• Work cross-functionally with Communications and Design teams to ensure alignment and consistency of event messaging across all channels
• Implement quality assurance measures to maintain high communication standards, free from errors

Performance Measurement and Optimization

• Track, measure, and report on key event metrics such as attendee satisfaction, lead generation, ROI, and media mentions
• Refine event strategies based on analytics and insights to maximize effectiveness

Cross-Functional Collaboration

• Partner with Product Marketing, Sales, Customer Success, and external vendors to ensure successful event execution and follow-up
• Provide event-related training, insights, and support to internal teams for alignment and knowledge sharing

Benefits Qualifications & Requirements

• 5+ years of field marketing or event management experience, ideally in a technology environment
• Proven track record of planning and executing large-scale conferences and targeted regional / virtual events
• Strong analytical skills with experience measuring and reporting event performance metrics
• Exceptional organizational skills and attention to detail
• Proficiency with event management tools, CRM systems (e.g., Salesforce, Hubspot), and marketing automation platforms
• Excellent verbal and written communication skills; experience creating compelling promotional and follow-up content
• Ability to collaborate effectively across multiple teams and external partners
• Comfortable working in a fast-paced, dynamic environment, balancing multiple projects and priorities
• Interest or experience in data streaming, open-source software, or enterprise SaaS is highly desirable but not required

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• IT Services and IT Consulting

Referrals increase your chances of interviewing at Ververica | Original creators of Apache Flink

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