Analytics Senior Business Development Manager

We go beyond the obvious using intelligence, passion, and creativity to inspire new thinking and shape the world we live in.

To start a career that is out of the ordinary, please apply...

Analytics Senior Business Development Manager

At Kantar, we blend AI expertise with innovative marketing mix modeling, campaign measurement, creative analysis, segmentation, choice modeling, and digital analytics to deliver groundbreaking insights and solutions. As an Analytics Senior Business Development Manager, you will drive the evolution of media efficiency solutions (MMM Lift) in Spain. You will be a vital part of a diverse team that fosters innovation and excellence.

Why This Job is Meaningful :

This role offers an unparalleled opportunity to significantly impact media efficiency and advisory solutions. You'll drive commercial success while collaborating with an extraordinary team that values inclusion and creativity. Your background in marketing measurement and deep understanding of marketing mix modeling will be critical in respecting consumer insights and data integration. By leading the transformation of media efficiency solutions, you will contribute to the success of Kantar's clients and help craft the future of marketing analytics.

Key Responsibilities :

• Guide and support the delivery of marketing mix modeling and other brand & media efficiency analytics projects with the help of local and global teams.
• Achieve sales targets by acquiring new buying points from current clients and new prospects.
• Identify new business opportunities by understanding AI data production and transformations.
• Apply your personal business network in selling within marketing and media.
• Develop outbound BDR-led strategies and plans, build new opportunities, and support initial cross-analytics portfolio conversations with prospects.
• Discover prospect needs and triggers to develop win strategies that drive sales of focused solutions.
• Establish relationships with key contacts and prospective clients using the Kantar client network as well as your personally established network.
• Lead RFP and proposal processes by collaborating with teams, coordinating client timelines, and developing pitch collateral.

Skills & Experience Needed :

• Proven experience (10+ years) in marketing mix model projects and machine learning for sales forecasting advising clients.
• Experience in both online and offline media planning and optimization.
• 5+ years in sales, meeting revenue targets, selling marketing analytics solutions to marketing decision-makers and analytics leaders.
• A hunting mentality with experience using an existing network of client relationships and generating leads.
• Proven success in generating revenue with new business / new logo accounts.
• Experience within primary insights generation, survey-based and data sources, meta-integration.
• Knowledge of brand marketing, custom research, and measurement is a plus.
• Ability to translate sophisticated concepts into concise, insightful messaging.
• Excellent commercial competence, stellar presentation, and interpersonal skills (verbal and written).
• Highly motivated self-starter and a driver of change and transformation.
• Ambition to establish and develop new business.

We go beyond the obvious using intelligence, passion, and creativity to inspire new thinking and shape the world we live in. We understand more about how people think, feel, shop, share, vote, and view than anyone else. Combining our expertise in human understanding with advanced technologies, nobody knows people better than Kantar.

And because we know people, we like to make sure our people are looked after as well. Equality of opportunity for our people is our highest priority, and we encourage our people to work in ways that support their health and well-being. While we encourage colleagues to spend part of their working week in the office, we understand no one size fits all and are flexible to ensure people feel included and accepted.

We're committed to creating an inclusive culture and value the diversity of our people, clients, suppliers, and communities. We welcome applications from all backgrounds and sections of society. Even if you feel you're not a perfect fit, we'd love to receive your application and discuss this job or others at Kantar.

Location

At Kantar, we have an integrated way of rewarding our people based on a simple, clear, and consistent set of principles. Our approach helps ensure we are market competitive and supports a pay-for-performance culture where your reward and career progression opportunities are linked to your performance.

We go beyond the obvious using intelligence, passion, and creativity to inspire new thinking and shape the world we live in. Apply for a career that's out of the ordinary and join us.

We aim to create equality of opportunity in a fair and supportive working environment where people feel included, accepted, and can flourish, with their mental health and well-being prioritized.

We strive to build a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking, and achieve better commercial outcomes.

Kantar is the world's leading data insights and consulting company. We understand more about how people think, feel, shop, share, vote, and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organizations succeed and grow.

Required Experience :

Manager

Key Skills