Apparel Designer & Sales Manager - Europe

Bestop Enterprise Limited started as a Far East support office handling sourcing, purchasing, production, and quality control operations for our Germany-based office. We began as a design-driven importer and later transitioned into a textile manufacturing company with offices in Dusseldorf, Hong Kong, Suzhou & Dhaka and operations in Myanmar, Vietnam and Cambodia. Today, we are a one-stop destination and a trusted manufacturing partner for some of the biggest clothing and fashion brands worldwide, catering to all their design, sourcing, procurement, and production needs.

Job Description :

Reporting To : Managing Director

Role Overview :

We are seeking a dynamic, commercially savvy Designer & Sales Manager to lead the creative and sales strategy for our fashion trading business, with a strong focus on penetrating and expanding relationships with fashion retailers across European markets. This hybrid role combines hands-on trend-led design input with strategic B2B sales development, working closely with buyers, retailers, and manufacturing partners to deliver commercially successful product ranges tailored to each market.

Key Responsibilities :

Design & Product Development :

• Lead seasonal trend research, mood boards, and product development aligned with buyer needs and regional market preferences.
• Translate retailer briefs into viable fashion collections that balance trend, margin, and production feasibility.
• Collaborate with our offices in China and Bangladesh to ensure design integrity, quality standards, and on-time delivery.
• Maintain an agile design approach that can support private label, white label, and exclusive capsule collections.

Sales & Market Expansion :

• Develop and execute a strategic sales plan focused on onboarding new fashion retailers across European territories.
• Build and maintain strong relationships with retail buyers, merchandisers, and category managers.
• Attend trade shows, showroom meetings, and customer visits to present collections and secure orders.
• Negotiate pricing, terms, and order volumes in line with margin targets and customer expectations.

Market & Business Intelligence :

• Monitor market trends, consumer behavior, and competitor activity across Europe.
• Provide actionable feedback to guide product design, pricing, and positioning strategies.
• Work with internal stakeholders to align supply chain, logistics, and production with customer demand and deadlines.

Reporting & KPIs :

• Deliver monthly sales reports, forecasts, and customer insights to the senior management team.
• Meet quarterly targets for new account acquisition, sales growth, and margin contribution.

Key Objectives :

• Secure at least 2 new retail accounts in Europe within the first 6–9 months.
• Drive YoY sales growth of 50%+ in key European markets through strategic outreach and tailored collections.

Design-Led Product Development

• Launch six regionally relevant capsule collections per season with high sell-through rates and minimal returns.
• Ensure 90%+ design accuracy and buyer satisfaction through streamlined sampling and feedback loops.

Market Positioning & Brand Value

• Position the company as a preferred sourcing partner for trend-forward, commercially viable fashion products.
• Build long-term relationships with key decision-makers across fashion retail chains, boutiques, and e-commerce platforms.

Operational Excellence

• Achieve >

95% on-time delivery and product compliance through strong coordination with suppliers.

• Implement a digital sales and design presentation strategy (e.g., line sheets, 3D samples) to enhance speed and conversion.

Key Qualifications & Requirements

Education & Experience

• Bachelor’s degree in Fashion Design, Business, Textiles, or a related field.
• 5+ years of combined experience in fashion design, product development, and B2B sales.
• Proven track record of selling into European fashion retailers (especially Spain, France, Germany).
• Portfolio of past design work and examples of successful retail collaborations required.

Skills & Attributes

• Bilingual or fluent in English and Spanish (French or German is a plus).
• Strong knowledge of European fashion retail buying cycles and market behaviors.
• Confident negotiator and communicator, capable of presenting at C-suite and buyer levels.
• Proficient in Adobe Creative Suite (Illustrator, Photoshop), and PLM or design software.
• Willingness to travel frequently across Europe for client meetings and trade fairs.

Benefits :

• Competitive salary and performance-based incentives. Mode of contract is open for discussion
• Opportunity for career growth and advancement within a progressive and dynamic apparel vendor.
• Collaborative and inclusive work environment that values creativity, teamwork, and innovation.

Join our passionate team and play a pivotal role in driving the success and growth of our fashion apparel business across Europe. If you have a passion for fashion, a strategic mindset, and a proven ability to drive sales and marketing initiatives, we invite you to apply for this position and contribute to our continued success. In case of interest please send your resume’s to(emailprotected)

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