Senior Digital Pr Specialist

A multi-award winning marketing and comms agency is looking to recruit a Senior Digital PR Specialist to craft cutting edge, digitally-led public relations campaigns for a number of iconic brands.

The experience we need.

Experience working in a marketing or PR agency as a PR specialist

Detailed understanding of the media landscape, experience securing online coverage and a journalist’s appetite for a story

Interest in the news agenda and trends impacting the comms industry

Examples of great written content for multiple channels

An understanding of digital platforms and social management systems (and an appetite to learn more) would be beneficial.

An understanding of SEO basics, and how links contribute to organic search performance

The role.

Lead digital PR campaigns : shape headlines, draft press materials, manage timelines, and obtain client approvals

Generate content ideas and messaging for client coverage and backlinks

Manage client relations and stakeholders; elevate profiles as industry thought leaders

Research, connect, and nurture relationships with journalists, bloggers, and influencers across industries

Mentor junior team members; provide support and guidance

Perform link gap analysis; suggest link-building strategies for SEO goals

Utilize tools for tracking coverage and relevant metrics; report findings to stakeholders

Pitch for new business; prepare pitch presentations

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