Our customer is a leading provider in pay-per-click (PPC) performance display advertising and partners with over 3000 e-commerce brands. The company is commercially present in 40 countries with its head office in France. Their product enables online e-commerce sites to expand their search marketing campaigns to re-engage visitors who have left their website, thereby improving online shopping experiences. It brings the performance of search advertising to display ads, being measurable, scalable, and driven by user intent, with pricing based on CPC. Personalized banners outperform standard display and retargeted banners, leading to higher click-through rates, increased on-site conversions, and higher average order values.
Bachelor’s Degree