Global Segment Marketing Specialist

Life Fitness is a global leader in commercial fitness equipment, dedicated to helping people lead active and healthy lives. With a legacy of innovation dating back to 1968, we design and manufacture cutting-edge cardio and strength training solutions that empower fitness facilities and individuals worldwide. Our commitment to quality, reliability, and user experience drives us to create products that inspire movement and enhance performance. At Life Fitness, we believe in shaping the future of fitness through technology, research, and collaboration, ensuring that every workout is an opportunity for growth and transformation.

The Role

We are looking for a passionate and driven

Global Marketing Specialist

to support our Global Segment Marketing strategy and execution. This is a junior-level role, ideal for someone looking to grow in a fast-paced, international marketing environment.

You will work within the Segment Marketing team to : Support the development of customer segment expertise and marketing assets Assist in executing Account-Based Marketing (ABM) strategies for key segments and accounts Support in global events organization Coordinate internal communications and alignment between global and regional stakeholders

Key Responsibilities

Collaborate on the creation of marketing assets tailored to specific industry segments (health club, hospitality, MUH, etc.) Contribute to ABM campaign planning and support execution across targeted accounts Maintain and update segment-specific content repositories (market insights, presentations, brochures, templates) Track campaign performance and assist in reporting and insights development Help coordinate the creation of customer success stories and sales enablement tools Assist in organizing internal alignment meetings and maintaining project timelines

What We're Looking For 2+ years of experience in a marketing, communications, or sales support role (B2B preferred) Bachelor’s degree in Marketing, Business, Communications, or related field Strong written and verbal communication skills in Detail-oriented, team-player, proactive, and comfortable working in an international matrix organization Passion for health & fitness