Senior Channel Marketing Manager

Appfire is seeking an experienced Sr. Channel Marketing Manager to join our fast-growing team.

At Appfire, our Channel Partners are a key driver of our growth, generating the majority of our revenue. This high-visibility role offers a significant opportunity to influence the business by developing and executing strategic partner marketing initiatives.

The Sr. Channel Marketing Manager will work closely with cross-functional teams in channel management and marketing to implement effective partner marketing strategies aligned with our business goals. If you are passionate about partner marketing and have a successful track record in joint marketing programs, we want to hear from you!

Your daily responsibilities will include :

• Developing and executing partner, through-partner, and co-marketing campaigns to enable partners in marketing and selling our products and solutions effectively.
• Understanding partners' business priorities to identify opportunities for joint campaigns, initiatives, and thought leadership that increase awareness of our expanding footprint.
• Providing strategic guidance and support to partners on joint marketing efforts, ensuring consistent messaging and brand alignment.
• Collaborating with channel management, marketing, and marketplace teams to identify market opportunities and initiatives that broaden our market reach and impact.
• Designing and scaling co-marketing programs, including joint events, webinars, digital marketing, and thought leadership activities that generate revenue and enhance partner engagement.
• Managing and optimizing the co-marketing budget to ensure resources are allocated to high-impact programs.
• Defining, tracking, and analyzing KPIs to evaluate the effectiveness of channel marketing initiatives, including lead generation, solution adoption, and revenue impact.
• Acting as a liaison between channel and marketing teams to ensure strategic alignment on messaging, content, and initiatives.

Skills and experience required :

• At least 5 years of experience in channel or partner marketing.
• A deep understanding of B2B tech partner ecosystems, channel dynamics, and co-marketing best practices.
• Proven success in building, executing, and scaling marketing programs across multiple channels and audiences.
• Strong relationship-building skills with partners and internal teams, with the ability to align strategies for mutual success.
• Excellent communication, project management, and analytical skills.
• Experience engaging with senior executives and influencing strategic initiatives.
• Highly organized, detail-oriented, and a team player with leadership qualities.
• A dedication to enhancing client and colleague experiences, recognizing that exceptional work serves others.
• Ability to adapt quickly to changing business needs, viewing change as an opportunity for growth.
• Effective communication skills, especially in remote / hybrid settings using tools like Slack, Zoom, and G Suite, and through occasional in-person events.
• Strong coaching, mentoring, and people development skills.

What we offer :

• Equity participation for all employees.
• Monthly work-from-home allowance of 50 gross for 11 months.
• Access to Appfire University, a comprehensive learning platform with courses and resources.
• 25 days of paid annual leave.
• Reduced summer hours from July 1st to the end of August, with 6-hour workdays.
• Flexible bank holiday policy to swap public holidays for more convenient days off.
• Three paid days annually for participation in Appfire Town, our CSR program.

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