Demand Generation Business Analyst

We are Semrush, a global Tech company developing our own product – a platform for digital marketers.

Are you ready to be a part of it? This is your chance! We’re hiring for Demand Generation Business Analyst.

Tasks in the role

Own the creation, maintenance, and optimization of demand generation reports and dashboards.

Analyze marketing campaign performance and uncover actionable insights to improve channel efficiency and pipeline contribution.

Refine and operationalize attribution models to better understand the impact of multi-touch campaigns.

Identify funnel drop-offs, performance gaps, and optimization opportunities across paid and organic channels.

Partner with demand generation, product marketing, and RevOps to ensure unified tracking and measurement. Pull, clean, and synthesize data from platforms like Salesforce, Marketo, Google Ads, LinkedIn, and GA4.

Standardize UTM tracking and campaign naming conventions across platforms.

Support quarterly and annual planning with data-driven insights and performance forecasts. Monitor lead scoring, engagement trends, and buyer journeys across segments and personas.

Who we are looking for

3–6 years of experience in demand generation analytics, marketing operations, or revenue marketing.

Proficiency with CRM (Salesforce), MAP (Marketo or HubSpot), and analytics tools (Looker, Tableau, Power BI).

Solid understanding of B2B marketing funnels, lead lifecycle tracking, and pipeline metrics. Advanced Excel / Google Sheets skills; SQL familiarity is a strong plus.

Strong analytical mindset with an ability to interpret complex data and translate it into actionable marketing recommendations.

Exceptional communication and collaboration skills; comfortable working across marketing, sales, and RevOps.

They say there are no perfect candidates, but that might well be you, if

You are Data-Driven : You are passionate about data and analytics and use them to track progress, identify trends, and build strategies.

You embody our core values : Trust, Sense of Ownership, and Enthusiasm for Constant Change.

You have a strong willingness to learn, adapt, and embrace new challenges in the ever-evolving world of marketing.

We will try to create all the right conditions for you to work and rest comfortably

Unlimited PTO

Flexi Benefit for your hobby

Employee Support Program

Loss of family member financial aid

Employee Resource Groups

Meals, snacks, and drinks at the office

Teambuilding

Training, courses, conferences

Gifts for employees

A little more about our company

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing.

We've been developing our product for 16 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500, and many more. In March 2021, Semrush went public and started trading on the NYSE with the SEMR ticker.

10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,700 people worldwide are working on its development. The Semrush team is constantly growing.

Our Diversity, Equity, and Inclusion commitments

Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you don’t meet all requirements, don’t be discouraged to apply! We are committed to ensuring everyone feels a sense of belonging in the workplace. We do not discriminate based on race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, disability, or medical condition, or any other protected classification.

Our new colleague, we are waiting for you!

At Semrush, we take a serious and comprehensive approach to hiring. We welcome professionals passionate about their work to join our team.

We do not work with a “five-minute interview” or “get a job in three clicks” approach. We ask candidates to discuss their background in detail to understand their work style and personality before offering a position.

Once the resume is received, it will be reviewed within three days.

Flexible interview format

We are open to online interviews or in-person meetings. Please follow these tips for online interviews : join from a laptop, turn on your camera, choose a quiet place, and keep your phone handy for technical issues.

Marketing

The Marketing team does more than promote Semrush products. They inspire marketers worldwide.

This team handles marketing strategies, market research, content creation, advertising campaigns, and works closely with other departments. Despite being dispersed globally, they work tirelessly towards supporting one billion marketers worldwide. Can we do it? Certainly!

J-18808-Ljbffr