Senior Creative Producer

Welcome to Welltech — where health meets innovation! As a global leader in the Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys — all powered by a diverse team of over 700 passionate professionals with a presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users while continually evolving ourselves.

As our marketing team continues to evolve, we are looking for a Senior Creative Producer to join us. If you're an expert in generating impactful concepts, collaborating across disciplines, and driving creative innovation, we want to hear from you.

Key areas of responsibility :

1. Strategic support
2. Proactively help to improve and develop marketing creative strategy with implementation across ad networks (Facebook, TikTok, Google).
3. Translate insights into actions that resonate with our target audience.
4. Innovate using new tools, frameworks, and methodologies to enhance creative output.
5. Generate fresh, user-centric creative ideas aligned with strategy. Write briefs.
6. Analyze UA results and creatives’ performance to improve metrics.
7. Conduct market research and competitor analysis to extract industry trends and insights, applying this knowledge to drive innovative solutions.
8. Share feedback and best practices with the team; act as a mentor for less experienced members.
9. Strong management
10. Manage full-cycle creative production: from idea to final implementation. Motivate the team to achieve optimal results.
11. Plan and prioritize workload and tasks.
12. Collaborate with cross-functional departments to optimize processes and operational efficiency.

Required professional skills :

• Minimum 2 years of relevant experience as a Creative Producer or similar role.
• Proficiency in ideation and execution across ad networks: Meta, TikTok, Google.
• Experience creating UGC and storytelling content, with persuasive direct response copywriting skills.
• Proven track record of generating creative concepts that outperform benchmarks and meet marketing KPIs.
• Strong background in performance marketing driven by insights and analytics.
• Excellent project and time management skills.
• Empathetic team development skills fostering growth and success.
• Confidence in presenting work and explaining creative decisions.
• Effective communication skills to build trust with stakeholders.
• Autonomous and proactive work approach.
• Upper-intermediate or advanced English level.

Additional qualities that may be helpful :

• Knowledge of Instagram Reels, YouTube Shorts, TikTok trends and features.
• Ability to utilize AI tools like Midjourney, ChatGPT, etc., for ad creation and iteration.
• Awareness of trends within the health and fitness vertical.
• Experience with subscription-based apps and mobile advertising markets.
• A genuine passion for wellness and health tech.

Ready to revolutionize how we communicate wellness? Join us and be a vital part of our health-tech journey.

Possible relocation to our hubs in CY, PL, ESP.

Check out some of our products:

• Muscle Booster — musclebooster.fitness
• Yoga-Go — yoga-go.fit
• WalkFit