Mobile Social Ads Team Lead (Full Remote with Spain)

Mobile Social Ads Team Lead (Full Remote with Spain)

We are seeking a self-motivated Social Ads Marketing Manager with strong analytical skills to join our dynamic team. The ideal candidate will be fluent in English and specialized in Mobile Apps. The role involves developing strategies to optimize project visibility and enhance accessibility of websites and apps.

LeadTech, founded in 2007, is an international company focused on creating and launching innovative online business verticals. You will join our headquarters in Barcelona, working within a multicultural environment alongside experts from over 10 nationalities. If you have a creative and innovative mindset, LeadTech is the place for you!

Responsibilities

• Manage and coach a team of social media specialists, including hands-on campaign setup, monitoring, and optimization.
• Provide leadership to the Social Ads Acquisition team, aligning campaigns with strategic goals.
• Manage multiple projects and teams simultaneously, ensuring timely and within-budget delivery.
• Create workflows for high-performing campaigns across platforms like Facebook, Instagram, Twitter, Snapchat, TikTok, and LinkedIn.
• Identify problems, set objectives, and escalate performance issues as needed.
• Explore growth opportunities, test hypotheses, and scale successful campaigns to improve ROI.
• Deliver performance reports and insights, and adjust campaigns accordingly.
• Monitor social media trends, analyze insights, and translate them into strategic actions.
• Conduct AB testing, keyword analysis, and support knowledge sharing through training.
• Collaborate with ASO specialists and creative teams to maximize app visibility.
• Perform competitor analysis periodically.
• Work with cross-functional teams to develop high-quality ad creatives and landing pages.
• Stay updated on social media advertising trends and best practices.
• Foster a culture of continuous learning and growth.

Retargeting / Remarketing Strategies

• Define and implement retargeting and remarketing strategies and campaigns.
• Target audiences effectively for each purpose and optimize campaigns continuously.

Reporting

• Compile and analyze performance metrics such as CPA, CPL, CPI, ROI, LTV, and KPIs.

Preferred Qualifications

• At least 3 years of experience managing a team of social media specialists.
• Proficiency in Facebook, Instagram, and TikTok Ads is mandatory.
• Strong knowledge of Google Analytics, Tag Manager, Firebase, and MMPs.
• Experience with Twitter, Snapchat, Pinterest, and other platforms is a plus.
• Advanced Excel skills and strong analytical abilities.
• Fluent in English with excellent attention to detail.
• Ability to manage multiple projects and work independently.
• Flexible, adaptable, and eager to share knowledge.
• Full-time, permanent contract with flexible time off, including personal holidays and company-wide days off.
• Remote work with flextime options.
• Free Friday afternoons and extended hours in July and August.
• Career development opportunities and training budget.
• Team-building activities and company celebrations.

If you're interested, apply now! We look forward to meeting you.

LeadTech is an Equal Employment Opportunity (EEO) employer, welcoming applicants from diverse backgrounds and circumstances. We value high energy, skills, and enthusiasm for great projects.

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