Freelance Marketing Performance Analyst

Intracon Consulting is a 360º HR consultancy office made up of expert professionals in this field, with more than 10 years of experience working with clients such as Hewlett-Packard (HP). The company is part of Intracon Spain, along with Intracon Marketing Solutions, a global agency that helps B2B companies achieve their goals with creative marketing and sales solutions.

We are seeking a Freelance Marketing Performance Analyst to support the Workforce Solutions Go-to-Market division for one of our main clients, the multinational technology company HP (Hewlett-Packard).

About the role : Work model: Remote

Project’s Length : Temporary collaboration

Main responsibilities :

Reporting to the unit manager, your main tasks will include:

• Marketing Performance Analysis & Strategic Planning
• Analyze current marketing performance measurement models to identify improvement opportunities and enhance ROI visibility.
• Assist in investment planning by conducting impact analyses and providing clear, data-backed recommendations.
• Summarize complex findings, highlight limitations, and propose actionable solutions for senior stakeholders.
• Provide strategic support to executive forums with narratives, proof points, and marketing performance outcomes.

• Serve as a trusted advisor to market teams, guiding them on consistent reporting and performance measurement standards.
• Collaborate with Go-to-Market Line of Business leads to ensure transparent communication between commercial and market organizations.
• Promote and facilitate the sharing of best practices across markets.